What is Polyvore? Polyvore Review

history

Polyvore was co-founded by three Yahoo software engineers. Pasha Sadri established the prototype of the website in August 2006, and then Jianing Hu and Guangwei Yuen co-founded Polyvore together with Pasha. Polyvore was officially launched in February 2007, and Polyvore Inc. was established in August of the same year. Later, Jess Lee, who worked at Google Maps, gave constructive suggestions to Pasha Sadri, who invited him to work on the website and became one of the founders.

model

Polyvore neatly arranges information about the products in each collage, including pictures, names, prices and source websites. Polyvore gets a share every time a user clicks on a product and enters a retailer or brand webpage.

use

Polyvore is based on the logic of "community brings content, content stimulates consumption". It first gives you a set of product combinations, which may be a set of furniture or a set of matching clothes. If you click on the picture of the product and hover the mouse over any product, you will see the introduction of the individual product. At the same time, the page will provide detailed information on each product in the set, including other users' comments and recommended products. If you like this product, you can mark it as "like", share it on social networks, or collect it on the Polyvore website.

Financing

In December 2007, Polyvore obtained its first round of US$2.5 million in Series A financing, jointly invested by Benchmark Capital, Harrison Metal Capital, Reid Hoffman (founder of LinkedIn) and Nirav Tolia (one of the founders of Epinions).

In 2009, Polyvore received a second round of financing of US$5.6 million, including new investor Matrix Partners and continued investment from Benchmark Capital and Harrison Metal Capital.

In January 2012, Polyvore completed a $14 million Series C financing round, provided by DAG Ventures, Goldman Sachs, Vivi Nevo, Benchmark Capital and Matrix Partners.

develop

In 2008, Polyvore's user base exceeded 1 million for the first time.

In 2012, Polyvore's monthly active users reached 20 million.

In April 2015, Polyvore launched a new sub-APP Polyvore Remix.

In August 2015, Yahoo acquired the social shopping site Polyvore.

In April 2018, Polyvore, the most popular fashion platform among young trendsetters around the world, suddenly announced that it had been acquired by another fashion platform SSENSE, effective immediately, but the specific amount has not been disclosed yet.

event

After the SSENSE acquisition was announced, Polyvore's original user base expressed their dissatisfaction through social media and jointly issued an online petition demanding the restoration of the Polyvore website. The petition has currently collected more than 4,600 signatures.

References

• 1. Fashion network giant Polyvore received a second round of financing of US$5.6 million: Sina Fashion [cited on 2009-08-31T16:00:00.000Z]