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Recently, the annual Black Friday promotion has officially kicked off. Since the beginning of this year, Amazon sellers, who have suffered from exchange rate fluctuations, consumption downgrades and soaring costs, have placed high hopes on the ultimate battle of Black Friday. They have been preparing for it for several months. Even the annual pre-battle prayers have been rigorously changed to keep pace with the times: worshiping the new God of Wealth and praying for huge sales. However, Amazon's law of "every peak season will have problems" happened again during this Black Friday promotion. Recently, following the cancellation of a large number of Black Friday flash sales, many sellers said that there were also problems with Prime exclusive discounts. Is Prime exclusive discount broken? It is learned that yesterday, the curtain of Amazon's Black Friday promotion officially kicked off, but in the early morning, a large number of sellers reported that the Prime exclusive discounts collapsed: "Submitting Black Friday exclusive discounts keeps showing that the system is busy." "I keep refreshing the page to try to show the exclusive discount, but it still doesn't show up. This system is slower than an 80-year-old woman!" "It's fine if it can't be refreshed. I've tried it several times before. Some of the front desks used to show it, but now it doesn't work anymore." "I never expected that during the biggest promotion of the year, the front desk and order page didn't crash. What crashed was the Prime exclusive discount. Only we sellers crashed~~" Some sellers even joked: " This Black Friday competition is about who can set up member discounts successfully. That's half the battle. " It is learned that due to different operating strategies and ideas, some sellers submit all product prices and set them in the early stage of the big sale when discounts can be submitted, but other sellers will wait and see the status of competing products before adjusting product prices, so they choose to submit them before the big sale starts. The collapse of Amazon's Prime exclusive discount system undoubtedly caught these sellers off guard. However, this morning, some sellers reported that Amazon's Prime exclusive discounts have returned to normal , and sellers can now adjust and set product discount prices. In view of the frequent reports of losses caused by overlapping discounts during previous big sales, sellers are reminded again that when setting coupons, they must pay attention to the calculation of promotional discounts to avoid discount overlap. In addition, while some of the above-mentioned sellers complained that "exclusive discounts cannot be displayed", another group of sellers who had already set up exclusive discounts also failed to achieve the expected explosive sales. Thanksgiving World Cup buff! Black Friday battle is sluggish? It is learned that the Black Friday promotion is currently in full swing. Looking at the performance of sellers on various sites, some are happy while others are worried. Some sellers posted their record of receiving more than 5,000 orders. ▲ The picture comes from the Black Friday order sharing group
There are also sellers who have seen a small increase in orders. Although it is not a "big sale", it is still a small success .
▲ The picture comes from the Black Friday order sharing group
But more sellers reported that sales were mediocre, orders were not moving , and only the love-hate relationship with F5 continued: "F5, I pressed it for a full hour." "F5 seems to be out of order. Every time I press F5, it shows 0 orders." "I can't even press F5 anymore. I have to buy a keyboard." ▲ The picture comes from the Black Friday order sharing group Many sellers said that Black Friday sales did not increase but decreased , ACOS continued to soar, and the order volume was worse than usual. ▲ The picture comes from the Black Friday order sharing group Some sellers even complained that the Black Friday event started on Thanksgiving Day, and Amazon probably only notified the sellers . Survey data shows that during Amazon Europe’s Black Friday promotion, only 9% of sellers experienced a surge in orders, while 30% and 31% of sellers experienced a slight increase or a decrease in sales. As for the reason why Amazon's Black Friday promotion went silent , according to the analysis and feedback from sellers, in addition to the impact of the "Thanksgiving World Cup buff" , other cross-border e-commerce platforms' Black Friday sales that snatched away traffic is also a possible influencing factor, among which Temu, which was just launched this year, has achieved particularly remarkable results. According to sources, during Black Friday, the prices of similar products on Temu were generally 10% of those on Amazon . The store also offered preferential services such as 30% off on the first order, free shipping and returns within 90 days, and a special page for flash sales.
▲ The picture comes from Temu official website From the above, it can be seen that Pinduoduo can almost be said to be facing Amazon head-on with its ultra-low-priced products. In addition, the previously mentioned Black Friday strike plan by Amazon workers in 40 countries has not yet been canceled. According to the latest report from foreign media, thousands of Amazon warehouse workers in these countries have launched a campaign called "LetAmazonPay", demanding that Amazon raise wages and improve working conditions. They plan to participate in protests and strikes on Black Friday, including the United States, Britain, India, Japan, Australia, South Africa and throughout Europe. As of now, we still don’t know how far this strike will affect. But there is no doubt that once this strike starts, logistics delays and out-of-stock issues will likely become the biggest difficulties faced by many sellers. As far as the current situation is concerned, this year's Black Friday did not lead to a shopping frenzy as expected. Sellers are still constrained by multiple factors such as soaring advertising costs and frequent system bugs. Overall, the performance is not satisfactory. But so far, the tug-of-war in the shopping season has not completely ended. No one knows who will be the winner of this year's promotion until the last moment. As data released by Ituser shows: The start of Christmas promotions is signaled by the celebrations of Black Friday and Cyber Monday, which are characterized by economic uncertainty, supply crises and price increases. The following Christmas is likely to be the peak of traffic during the peak season. Here, we suggest all sellers to quickly adjust their mindsets and make good use of the Black Friday promotion as a test to optimize subsequent operations and product selection strategies and complete the real year-end "final exam". I wonder how the Black Friday situation is going for all sellers? Welcome to leave a message or join the Black Friday order sharing group to share and exchange ~
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