During the delay in resuming work, these things must be done!

During the delay in resuming work, these things must be done!


Today is February 3rd, the first day of work after the Spring Festival holiday. Affected by the epidemic, although many provinces and cities have issued notices to postpone the resumption of work until February 10th, most Internet companies have started working from home.


So, during this period of delayed resumption of work, what should cross-border e-commerce sellers focus on every day, in addition to protecting themselves at home?


Adjusting operational strategies


As factories have postponed their resumption of work, many sellers’ best-selling products are about to be out of stock.


Some factories may even have to wait until after the Lantern Festival to resume operations, and it will take time to produce products after resuming operations. Therefore, for sellers who did not prepare sufficient inventory before the New Year, out of stock is inevitable.


Therefore, during the period before the factory resumes work, sellers should prepare operational strategies to cope with the situation.


Keep a close eye on the sales of hot-selling products and increase prices appropriately. Be careful not to increase prices too much at once. Increase prices slightly first, then leave a 2-3 day observation period to see the impact on traffic and rankings before making the next round of price adjustments.


At the same time, you should also adjust the in-site advertising strategy in a timely manner. If the cost of in-site advertising is relatively high and the sales ratio of advertising is not high, then appropriately lower the advertising bid and budget.


In addition, if you have previously submitted a deal and there is not enough inventory, you may want to cancel the deal.


It is recommended that sellers do a good job of statistics on daily sales data, keep an eye on sales data, and be vigilant to any abnormal changes in data.



Pay close attention to after-sales


Due to the impact of the epidemic, foreign customers have also begun to worry whether the goods sent from China will also be contaminated with the pneumonia virus.


In recent days, many sellers’ products have been returned, and buyers have asked them in emails not to send them goods contaminated with the virus.


In addition, on the evening of January 30, the World Health Organization announced that the new coronavirus outbreak was listed as a public health emergency of international concern, and this epidemic has attracted even more attention from the world.


This will undoubtedly lead to an increase in product returns. Sellers who ship their own goods should pay close attention to backend emails during this period and handle return requests in a timely manner.


At the same time , you should pay attention to your tone when replying to emails, try your best to comfort the customers, patiently explain the domestic epidemic situation, and see if you can save the order.


This picture can be added as a powerful response. The World Health Organization (WHO) answered whether packages sent from China are safe: Customers will not be at risk of infection when receiving packages from China. According to analysis, the pneumonia virus will not stay on the package for too long, and customers can buy with confidence!




Pay attention to logistics and factory resumption


Yesterday, Amazon Global Selling also made suggestions to all sellers. For sellers who ship their own goods, it is recommended to operate according to their own supply sources and the situation of the cooperating logistics providers. For those sellers who are basically unable to ship goods in the entire store, they can set it to "vacation mode" and temporarily not sell.


If some goods are still available for sale, the goods that cannot be fulfilled on time can be removed from the shelves.


If all products are sellable but the delivery time is relatively longer, the merchant can set a longer delivery preparation time. For sellers using Amazon's "Buy Shipping" service, as long as the goods are shipped on time, it will not affect their performance indicators.


For Amazon Logistics (FBA) sellers, they need to continue to pay attention to the differences between the supply factory's production capacity and delivery time and expectations. They can also consider shipping in batches and shipping them to FBA warehouses on a first-come, first-served basis.


In addition, communicate with the factory in a timely manner to understand the latest delivery date of the product, or quickly develop alternative product solutions.


And keep in touch with logistics providers at all times to understand the latest changes in flights and shipping schedules, and make overall arrangements for the first leg of shipment.



Pay attention to platform policies and learn the latest information


In response to the epidemic, various cross-border e-commerce platforms have also issued policies to help sellers overcome difficulties. Sellers should pay attention to them in a timely manner. At the same time, pay more attention to the latest information, identify rumors, and do not believe or spread them.


Recently, some logistics companies have reported that the United States has actually designated China as an epidemic area, and that goods arriving in the United States need to provide special documents or they will face destruction. The United States will cancel all flights between China and the United States, including cargo planes, and FedEx and UPS are no exception.


Both of these pieces of information are rumors!


As of February 2, no official organization has announced that China is considered an epidemic area and has restricted the import of goods from China. The World Health Organization is also confident in China's ability to control the epidemic.


In addition, according to what Chenzi learned from other logistics companies, as of February 2, among the goods that arrived at the US port, no batch required to provide so-called special documents due to the epidemic in China. Everything is operating normally.


Although some flights between China and the United States have been cancelled due to the epidemic, and these flights were temporarily cancelled during a special period, they will be fully restored after the epidemic is over. But it is completely nonsense to say that all flights have been suspended!


Finally, I would like to remind everyone that whether you are working from home or have returned to work, remember to wear a mask, wash your hands frequently, and keep the room ventilated.




(Source: Seller Growth Academy)


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