What is the Wish Merchant Platform Profile? Wish Merchant Platform Profile Review

Wish.com is a cross-border B2C e-commerce platform focusing on mobile shopping. It is also the largest mobile e-commerce website in North America. It was founded in the United States in 2011 by engineers from Google and Yahoo, Peter Szulczewski and Danny Zhang. The platform pushes product information to interested users based on user preferences through precise algorithm recommendation technology. Wish advocates providing consumers with high-quality products at affordable prices.

About Wish

Wish was founded in Silicon Valley, USA in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO), former Google and Yahoo programmers. It is the sixth largest e-commerce company in the world with funding exceeding $1 billion. In 2017, the Wish mobile shopping app had more than 100 million users on iOS and Android platforms.

Currently, the platform has more than 300 million mobile users, more than 10 million daily active users, and an average daily order volume of more than 2 million.

In 2013, Wish successfully transformed into a cross-border e-commerce company. In addition to Wish, all its apps include Mama, Home, Geek and Cute. After nearly four years of development, it has become the largest mobile e-commerce platform in North America and the sixth largest e-commerce platform in the world, creating countless new highs in the Internet era.

In 2014, Wish established a wholly-owned subsidiary and its China headquarters in Jing'an CBD, Shanghai, China.

Registration Process

Step 1: Log in to china-merchant.wish.com and click "Free Trial"

Step 2: You are currently on the "Start Creating Your Wish Store" page

Please select the language you are used to, English or Chinese. The selection button is in the upper right corner of the page.

Please enter your regular email address to start the registration process. This email address will also become your username for future logins. If you already have a Wish seller account, please click "Login".

Please enter your login password. To ensure account security, your password must be at least 8 characters long and contain letters, numbers and symbols, for example: "password100@store"

Please enter your mobile phone number and the picture verification code shown on the right.

Please enter the verification code sent by SMS on your mobile phone.

When you have completed all the above steps, please click "Create your store".

Step 3: You are currently on the "Wish and Merchant Agreement" page

Please read the Wish Merchant Agreement and click the checkbox at the bottom after reading it in full.

Step 4: You are currently on the "Email Verification" page

Wish will send a verification email to the email address you used when registering. Please click "Check email now". Please check your email and you will receive an email as shown below. Click "Confirm email" or the URL to jump directly to your merchant backend.

Step 5: You are currently on the "Tell us more about yourself" page

Please enter your store name. Please make sure that your store name does not contain the word "Wish". Once the store name is confirmed, it cannot be changed.

Please enter your first and last name.

Please enter your country, province, city, street address and postal code.

Click "Next" to continue your registration process.

Then enter the real-name authentication interface and follow the steps to complete the authentication. If it is a corporate account authentication, the seller needs to prepare the company's business license and legal person ID card information.

Platform Commission

It is free to create an account and open a store on Wish, and there is no charge for uploading product information. However, Wish will charge a certain percentage or amount of commission from each transaction. That is, after the item is sold, 15% of the income (sale price + postage) of the item is charged as commission.

Currently, wish owns the following mobile apps:

Four vertical apps: Geek, Mama, Cute, and Home:

Geek mainly emphasizes the sense of technology, focusing on intelligence, sports, and health, rather than traditional 3C categories. Currently, there are many categories on the Geek platform, including Headphones, WAT Ches, Speakers, etc., and the target audience is male users.

Mama focuses on maternal and infant products. Its main products include children's and women's clothing, shoes and socks, toys, baby products, kitchen supplies and other categories. Its target audience is young mothers or families.

Cute is mainly about beauty products, such as hair and nail tools.

Home mainly sells supplies or tools for the kitchen, bedroom, and garden.

Wish is suitable for merchant types:

Wish is suitable for traders with certain experience, B2C enterprises, and brand distributors.

Advantages of Wish Platform

1. Targeted customers

Wish's main market is North America, where the customer base is relatively concentrated. Sellers can conduct precision marketing after entering the Wish market.

2. Mobile has great prospects

Currently, a large number of Wish’s customer transactions come from mobile devices, and based on the current development trend of mobile devices, the potential of Wish’s mobile terminal is still quite large.

Disadvantages of Wish Platform

1. Higher commission fees

Currently, wish orders need to pay product transaction fees and withdrawal fees

2. Product review takes a long time and is strict

Wish has high requirements for product quality and is extremely strict in reviewing counterfeit products. Its review cycle is relatively long, usually about 2 weeks at the shortest, and may be extended to 2 months if the review time is long. It should be noted that if the seller is caught by the platform selling infringing or counterfeit products, there is a great risk that the store will be closed and the account will be banned.

3. Single logistics delivery method

Wish logistics mainly relies on self-delivery.

Development History

-In September 2011, Wish’s parent company ContextLogic was registered and established in Silicon Valley, USA.

-In March 2013, Wish joined the commodity trading system and entered the field of foreign trade e-commerce.

-In December 2013, Wish's annual operating profit exceeded 100 million US dollars.

-In 2014, in order to further expand its Chinese supplier resources, Wish established an office in Shanghai and launched large-scale investment promotion activities.

-In February 2014, Wish established a wholly-owned subsidiary in China.

-In 2015, Wish carried out a "self-revolution", first launching the Geek App for technology and electronic products and the Mama App for mothers and babies, and later launching the Cute vertical application for cosmetics and beauty products specifically targeting the "women's economy".

-In 2017, Wish became the most downloaded shopping app in the United States, with 32.5 million downloads across the iOS App Store and Google Play Store in that year.

The Wish platform is committed to providing consumers with high-quality products at affordable prices, allowing consumers to enjoy the fun of shopping while shopping conveniently on mobile devices.

Wish Group was founded in 2011 in Silicon Valley, California, USA, where many high-tech businesses gather. The company's founders are top engineers from Google and Yahoo, Peter Szulczewski and Danny Zhang, who laid a strong foundation and technical core for the group.

In 2013, Wish officially entered the field of foreign trade e-commerce to provide users with sharing and purchasing services for value-added products. In the past four years, Wish has become the largest mobile e-commerce platform in North America and the sixth largest e-commerce platform in the world, creating countless new highs in the Internet era.

In 2014, based on the rapid development of its business, Wish established a wholly-owned subsidiary and its China headquarters in Jing'an CBD, Shanghai, China.

The world's leading mobile e-commerce platform

Wish is ranked at the top of the shopping category in mobile terminals in various countries. Currently, the Wish platform has more than 350 million registered buyers, more than 10 million users actively browse products on the platform every day, more than 70 million monthly active users, and a weekly repurchase rate of 75.45%.

Core technology competitiveness

The founders of Wish are two top engineers from Silicon Valley, which laid the foundation for the platform's technology-centric development strategy. The platform presents interesting and personalized products to consumers through repeated calculations and analysis of consumer behavior and preferences.

Wish users spend more than 10 hours on the platform every day. For them, Wish is not just a pure shopping platform, but also a platform for sharing, leisure and entertainment. This is exactly what we strive to provide consumers with a shopping lifestyle that brings joy.

Unique products

With the rapid development of the platform, it now has more than 75 million categories.

Wish will further develop its product breadth and coverage, and provide buyers with more creative and high-quality products.

Wish platform has established a global supply chain composed directly of product suppliers, shortening the retail links and making products cheap and good quality. By understanding user behavior and preferences, Wish platform creates a pleasant, interesting and personalized browsing experience for each user, making product exposure more effective and sales conversion rate higher.