The latest online shopping data in the United States is out! Another category of demand surges

It is learned that on July 10, PYMTS released a new monthly report, which surveyed 2,696 American consumers. The survey found that 37% of Americans bought goods online in May, down from a high of 37.6% in April.

"The most common types of online purchases made by consumers each day in May were those that were easiest to buy and most convenient," the report said. Seventeen percent of consumers bought food or groceries online, the report said.

Two major online shopping forces cannot be ignored

The study found that the average consumer makes at least two online purchases per day, with 7.7% purchasing items daily from online marketplaces such as Amazon, Walmart, Wayfair, Etsy or Overstock.com. The study also found that 8.6% of people use curbside or in-store pickup for their online purchases daily.

The survey found that those most likely to shop online daily fall into one of two categories: either consumers making more than $100,000 per year (9.8%) or those who live paycheck to paycheck and have trouble paying their bills (12.9%). Additionally, 30% of millennials shop online every day.

Pay attention to delivery time

Overall, 64.4% buy from online marketplaces at least once a month, with 53.2% choosing home delivery when shopping online and 34% using in-store or curbside pickup or same-day delivery when shopping online.

The report noted that in May, 12% of U.S. consumers either picked up their online purchases in-store or curbside or had them delivered the same day, which equates to an estimated 30 million curbside and in-store pickup shoppers.

Millennials are most likely to choose curbside pickup (62%), in-store pickup (59%) or same-day delivery (55%) when buying online. Overall, Millennials make up 54% of U.S. same-day shoppers.

Demand for smart home devices grows

As online shopping increases, the demand for smart home devices among American consumers has also increased.

The PYMTS survey found that the percentage of consumers using smart home devices increased to 32% in May, meaning an estimated 83 million Americans now use a smart device, such as a home security system, automatic climate control, or a home voice assistant like Alexa or Google Home. In fact, 26% of those who use a home assistant use it to make online purchases.

“Consumers’ growing expectations for convenience in retail are driving similar demands for convenience in all aspects of their lives, even in their homes,” the report states. “The percentage of consumers using smart home devices and other digital home applications is higher than it has been since November 2021, and this upward trend shows no signs of abating.”

Again, millennials are the main drivers of these devices.

“Fifty-two percent of millennials use automated devices such as autonomous vacuums and pool cleaners to do household chores, 55 percent use smart home devices to manage climate control, and 50 percent have automated utility systems,” the report said.

Editor✎ Ashley/

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