The most commendable ability of Amazon's operations is "problem handling ability"

The most commendable ability of Amazon's operations is "problem handling ability"


Recently, many Amazon operators have resigned and are looking for jobs. They are confused about whether to continue working in cross-border e-commerce or switch to other industries? If they leave cross-border e-commerce, what can they do? What have they learned from working for a few years?

First of all, no matter what industry you are in, it will help you grow, both in terms of money and ability.

So let’s first talk about what Amazon operations usually do!

1. Product selection
Cross-border e-commerce companies of different sizes have different operational capabilities in this regard.
When running a small company, you have to do everything by yourself, and you need to discover and explore the products yourself.
For medium-sized and larger companies, each person has a specific task, and there is a dedicated development department to select products.

2. Market research
Small companies: Operations will conduct market research during the product selection process to evaluate whether the product can be made and whether it matches their own operations and promotions.
Medium-sized and larger companies: Operations receives the market research report from the development department and then decides whether to make the product. But as far as I know, it is difficult for operations not to make the product decided by the development department.

3. Sales plan before product delivery
Mainly determine the store where the product will be sold, the quantity of shipment, and the initial sales plan

4. Place a purchase order and follow up on the progress of the goods before they arrive at the local warehouse

5. Detailed promotion plan

6. After the goods arrive at the warehouse, prepare pictures, copywriting, keywords, QA, and videos

7. Determination of advertising structure

8. After the goods arrive, complete the listing, start advertising, and promote according to the plan.

This is the general operating procedure.

Keyword research, market analysis, product traffic conversion analysis, advertising analysis, etc., these can all be summarized as data collection, listing, screening and analysis, which is the data analysis ability we exercise.

Focusing deeply on one category, we need to strike a balance between product life cycle, market segmentation model, market demand and supply chain, and logistics. These are the controls over products, markets, and front-end and back-end.

The most commendable ability of cross-border e-commerce operations on Amazon is the "problem handling ability", which includes various account issues, customer issues, and platform rule changes every day.

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