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Amazon's Today's Deal feature is very popular nowadays. Today's Deal can not only bring more exposure and traffic to sellers, but also help improve the conversion rate of listings and increase product sales. It is also a great way to clear inventory. Of course, there are also novice sellers who do not get ideal results from participating in flash sales. The effect of flash sales is also related to the product itself and whether the seller is fully prepared. So how should we sellers apply for Amazon flash sales smoothly? What should we pay attention to? Let's take a look with the editor below. What is Amazon Today's Deal? It has three different types: Lighting Deal, Best Deal and Deal of The Day. Abbreviated as "LD", the flash sale usually lasts for 4-6 hours and costs US$150 per listing in the United States . Abbreviated as "BD", the interface usually displays "Savings&Sales". The flash sale lasts for two weeks and is free of charge. Abbreviated as "DOTD", the flash sale lasts only one day, and there are only three ad spots per day. It is extremely precious and free of charge. How to apply for Amazon Today's Deal? 1. Apply for Lighting Deal Sellers can apply directly through ADVERTISING - Lighting Deals in the background. They can also apply through the investment manager by filling out the application form. Tips: If there is no Lighting Deal recommendation for new products, sellers can take the initiative to contact the investment manager to apply to participate in the Lightning Deal. Best Deal can only be applied for by the investment manager, who will submit the final version of the application to the US flash sale team for final review. The account manager will then make the final submission and determine the launch time of the flash sale. 3. Apply for Deal of the Day Sellers can fill out the form and submit an application through the investment manager. What are the application requirements for Amazon Today's Deal? 1. Application requirements for Lighting Deal 1. The flash sale price should be 20% lower than the gold shopping cart price, and the product price within two weeks after the flash sale must be higher than the price when participating in the flash sale; 2. Use FBA for delivery and have sufficient inventory; 3. Flash sale products are 3P exclusive products. If the product has multiple sellers sharing the page, the flash sale customer must win the gold shopping cart, and the price should be the lowest at that time; 4. The product details page and pictures meet Amazon requirements, and the product rating is no less than 3 stars. Application frequency: Once a month Tips: Electronic cigarettes, alcohol, adult products, medical equipment and medicines, infant formula and other products are not eligible for lightning deals. 2. Application requirements for Best Deal 1. The product rating is at least 3 stars (no requirement for new products); 2. 15% off or lower of the current shopping cart price; Application frequency: Up to 2 times per month 3. Application requirements for Deal of the Day 1. Have an inventory of 100,000 to 200,000; 2. There must be a discount of more than 20%; 4. Review score of four stars or above. I believe that everyone has a basic understanding of the application described here. The traffic brought by flash sales is self-evident. Of course, improper use of flash sales may not achieve the desired effect. The following Amazon operation editor will talk to you about the things you need to pay attention to when operating flash sales. 1. If you want your flash sales to be effective, product selection is very important! Flash sales are a promotional tool for Amazon with an independent entrance. Judging from consumer behavior, buyers who can enter the flash sales page by clicking the Today's Deals button instead of searching are often buyers who are familiar with the various activities on the platform, that is, Amazon's high-frequency consumers, and even a considerable number of them are Prime Members. For this type of consumers, when they enter the flash sale page through the flash sale entrance, they actually have a mentality of "seeing the right one, buy it by the way". The products reflected in this mentality are not absolutely necessary, but the kind of products that are bought on impulse when they "see it and think it's suitable". A consumer’s purchase of a product that is in urgent need is rational, but for an impromptu purchase, it is because he or she sees it and finds it interesting. Therefore, when a seller chooses a product to participate in a flash sale, he or she must think about it and ask himself or herself a question: Can my product arouse the customer’s interest in buying it at first sight? 2. Before applying for a flash sale, it is also important to do necessary analysis of your competitors’ flash sale effects! The reason why we report a flash sale for a product is largely because we hope to significantly increase product sales through the flash sale. Before participating in the event, we can refer to the flash sale situation of similar competing products to obtain sales data that is closer to the real situation and avoid misjudgment caused by the supervisor's imagination. The specific observation method is as follows: 1. Use the core keywords of the product to search, and find similar products with the Limited Time Deals logo in the search results; 2. On the Amazon Deals page, check products similar to yours. If we decide to run a flash sale for a product, we need to do enough preparation before the flash sale and consider the following two factors: 1. Cancel the registration for flash sales during non-peak sales periods: Since the time period of flash sales is not controllable by the seller, you must pay attention to your flash sales time period after registering for the flash sales. If the flash sales time period is not a peak sales period, it is conceivable that sales will not be very good. Therefore, it is recommended that sellers cancel the flash sales before the event starts. Cancellation before the flash sales event starts will not incur flash sales fees; 2. For products that are reported for flash sales at appropriate times, it is recommended to use larger advertising budgets, higher advertising bids , and off-site promotions to push up the listing rankings two or three days before the flash sales begin. When a listing ranks high enough, its position in the flash sales will be relatively forward, and the closer the flash sales position is, the better the effect may be. The above is a summary of some tips on how to apply for and operate Amazon’s Today’s Deal flash sale, compiled by the Amazon operations editor. This will help novice sellers avoid detours and smoothly launch their Amazon global store business. |
