What are Amazon reviews? Amazon reviews

Overview

Evaluation is actually that Amazon sellers contact Amazon buyers through evaluation platforms, communities, celebrities, etc., and enter the store through the platform to purchase goods. After receiving the goods, buyers are asked to leave high-quality and true comprehensive evaluations of the seller himself and his products, including: product quality, product appearance requirements, seller's service attitude, logistics delivery experience and other services.

Evaluation function

Amazon reviews can help users understand products and their usage more realistically, clearly, and quickly, and help them quickly get started with products. Through buyers’ product reviews, they can also help manufacturers and sellers to optimize product defects and improve user experience, thereby achieving better sales and better understanding of product market demand.

Derivative careers

The emergence of reviews has given rise to a new profession: Amazon reviewer. There is also a list of reviewers on various Amazon sites, namely top reviewers. Top-reviewers are Amazon's marketing team. Amazon allows sellers to find professional reviewers to write objective reviews for sellers. The reviews written by these professional reviewers are very valuable for reference and also very guiding.

The evolution of assessment

The study of more than 7 million reviews showed that product reviews written by incentivized reviewers had higher star ratings than those written by unincentivized reviewers, with the former averaging 4.74 stars out of 5 compared to the latter’s 4.36 stars.

Incentivized reviewers were less likely to write one-star reviews and were less likely to use critical language. The study also showed that reviewers who received incentives wrote an average of 232 reviews, while unincentivized reviewers wrote an average of 31 reviews.

How to find reviews

TOP1. Recruit real reviewers through social media channels.

Through Facebook and Tiktok promotion, real passers-by are recruited. This group of people is huge and the quality of their reviews is high, but the results of the reviews cannot be controlled. Customers will leave reviews based on their actual experience, or even not leave any reviews. However, there are already merchants on the market who have made better solutions to this problem. They use big data algorithms to target customer groups on Facebook who have Amazon purchase experience and conduct systematic operations and maintenance. With systematic support and management, it is possible to maximize the activation of customer forwarding, sharing, and leaving reviews, thereby having a large number of accurate, controllable, and high-review rate real-person reviews, such as Youfen real-person reviews.

TOP2, vertical KOC, a small number of precise customers.

Through KOC, independent websites, influencer marketing, community forums and other channels, a small number of accurate and real customers are accumulated. This kind of evaluation resource is scarce and expensive, but the final conversion rate is high. Merchants may not be able to buy such evaluation resources even if they want to, and the price is too high for merchants. The most fatal thing is that it cannot be scaled up, and it cannot serve the market with huge demand.

TOP3, evaluation by Chinese, international students, and a small number of Americans.

This is a group of independent professional part-time reviewers. They usually shop on their own, but more often they take free or commissioned review orders. As the demand for review orders expands, a large number of Chinese, international students and a small number of Americans have participated. They are the main force of "real people's reviews." Since this group of people frequently purchase reviews, they may be targeted by Amazon, and the result can be imagined. Even if they are not targeted by Amazon's algorithm, their own review weight will not be high. This group also extends to some review intermediary organizations. They are considered the leaders of these individuals. They earn the difference in the middle by contacting sellers and reviewers on both sides, and the quality and price are not guaranteed.

TOP4. Evaluation of system and robot order brushing.

This is the most common cheap review resource on the market. Many resources use slogans such as "100% review", "high efficiency review", "numerous real-person reviews", "super low-price reviews" to deceive people in the market, and they work every time, but the review results are not satisfactory. If you come across such an unscrupulous resource, you really have to be prepared to close the store.

Evaluator Cooperation Process

1. Review by the Evaluator

Review the buyer's profile page - whether the review is normal and the number of reviews;

2. Confirm the details

Find the keywords in advance, indicate whether to write reviews and feedback , including the progress of refunds; it is best to let buyers add items to the shopping cart or wish list, and place an order 2 hours after adding them to the shopping cart, to ensure that the ordering steps are highly simulated real shopping.

After receiving the order, the seller will note the order number and order amount, and name the WeChat person with the order number to facilitate the refund later.

It is recommended that sellers ask reviewers to write reviews 3-6 days after the product arrives. Reviews written too early are likely to be deleted.

3. Expand resources

If you have a pleasant cooperation with this reviewer, after the refund, you can ask the buyer to invite you to join his review group to expand the review resources.

develop

As free reviews proliferated on Amazon, they seriously damaged the credibility of reviews and affected consumers’ purchasing decisions. Amazon began to remove some reviews written due to the incentive mechanism.

In June 2017, Amazon launched its early reviewer program ;

In October 2016, Amazon banned sellers from using free or discounted products (including third-party platforms) in exchange for reviews, and only allowed sellers to obtain reviews through testing by Amazon’s Vine Voice project team. It also made it clear that if sellers continue to use free or discounted products in exchange for reviews, the Reviewer product will be removed at best, and the store’s sales privileges will be removed at worst.

References

• 1. The evolution of evaluation: Sohu.com [cited on 2018-03-10T16:00:00.000Z]
• 2. Do you really need to do reviews to make it on Amazon? Do you really understand it? : Sohu [cited on 2019-07-27T16:00:00.000Z]
• 3. How to find professional Amazon reviewers? Check out these 10 high-quality foreign review websites: Sohu [cited on 2019-07-29T16:00:00.000Z]
• 4. What are Amazon real-person reviews? How important are real-person reviews? : Chuang Toutiao [cited on 2019-11-14T16:00:00.000Z]