What is Otto? Otto Review

history

In 1949, shortly after the end of World War II, Professor Werner Otto founded what is now the world's largest mail-order company in Hamburg, Germany, starting with just a small order for shoes. To this day, Werner Otto is still the Honorary Chairman of the Supervisory Board.

In 1981, Werner Otto handed over the management of the company to his eldest son, Dr. Michael Otto.

In 2007, 26 years after having been a member of the Executive Committee, Michael Otto joined the Supervisory Board and Hans-Otto took over as the new CEO of the Otto Group.

introduce

Otto has 9 million registered users, 6.6 million of whom are active customers, most of whom are between 25 and 55 years old, 6,800 brands and 10 orders per second. It now has 195 shopping malls in 17 countries in Europe.

Platform Fees

Otto.de's basic service fee is a monthly rent + commission model. The monthly rent is 39.9 euros per month, and the commission is charged according to the product category sold by the seller. In addition to the commission, according to German law, the platform will also charge a 19% VAT tax on the commission.

Entry conditions

To become an Otto seller, you must have at least 100 products and your content must be translated into German.

Entry requirements

OTTO currently adopts an invitation system, and the platform prefers Chinese sellers who meet the platform requirements:

1. Business license of a local German company (the legal person can be Chinese or foreign)

2. The legal person can be contacted and needs to hold a passport for KYC review

3. The company needs to handle VAT and have a Bescheinigung §22f e-commerce certificate

4. Shipment from local overseas warehouse in Germany

5. Local DHL/Hermes delivery in Germany

6. German-speaking customer service (needs to be contactable and communicate in German from 9:00 to 18:00 German time on weekdays)

7. The product uses European EAN barcode

Advantages of Settlement

1. Closer and more effective communication with the platform and more timely help and services.

2. The platform will pay more attention to your feedback and voice.

3. Relatively less competition helps your products get more exposure and display.

4. Early sellers will be more likely to gain the favor of buyers.

5. More opportunities to participate in marketing, traffic generation and other activities.

Development

In 1990, 24-hour express delivery service was launched.

In 2000, telephone ordering function was launched.

In 2008, OTTO fashion blog was launched.

In 2011, OTTO's mobile version M.OTTO.DE was launched.

In 2014, it won the German Innovation Award.

In 2016, furniture, home furnishings, lighting and the company's own stores were launched.

In 2016, Otto's online turnover reached 689 million euros, making it the largest furniture and home furnishings e-commerce company in Germany.

In 2019, OTTO.de achieved sales of 3.5 billion euros. At the same time, sales in all product categories increased: the most obvious was in the home and living sector, followed closely by the 3C sector, both of which grew by more than double-digit percentages.

References

• 1. Otto Company Profile: Global E-commerce Network [reference date 2018-05-08T16:00:00.000Z]
• 2. Otto, the largest e-commerce company in Germany: German discount code [reference date 2018-05-08T16:00:00.000Z]