The principles of direct reviews on Amazon and the advantages and disadvantages of direct reviews

The principles of direct reviews on Amazon and the advantages and disadvantages of direct reviews

What does Amazon direct review mean? Just like the literal meaning, direct review means direct comments. Sellers who are familiar with Amazon should know that there are two evaluation systems on Amazon. One is review product review, which is the buyer's objective evaluation of the product listing ; the other is feedback order evaluation, which is an evaluation of product services, logistics distribution, seller services, etc. Among them, direct review means that buyers can leave comments on products without purchasing the product on the platform. Direct review is a type of review . So what are the advantages and disadvantages of this direct review? Let's analyze it together below, what to pay attention to and how to operate direct reviews on service providers!



Pros and Cons


Advantages: The original intention of direct reviews is to provide consumers with a channel to express their opinions in accordance with the U.S. Free Speech Act. Even if consumers do not make a purchase, they can still evaluate the product based on their experience and provide a reference for other potential consumers. At the same time, it is also an important supplement to the seller's product information. New sellers can use direct reviews to appropriately improve their search weight and ranking in the early stage of product listing, help the store grow, and close transactions.


Disadvantages: Direct reviews can be easily deleted, resulting in the listing being shut down. In the worst case, the account may be closed.




Methods for direct evaluation of service providers’ operations



First you need to have some buyer ( black ) accounts with cookies.

The second step is to find a VPS that can charge by the hour .

The third step is to download the Chrome plug-in editthiscookie and import the buyer number cookie.

The fourth step is to open the product link for which you want to write a review and start writing directly.

The fifth step is to change vps, change cookies, and write another review.

Download editthiscookie from Google Chrome and install it. Then click on the yellow cake icon in the upper right corner of the browser. There is a right-pointing arrow in the navigation bar called import cookie. Import the cookie in your table and then enter Amazon and you will find that you have logged in as the buyer.


edit hiscookie

The first step is to add a cookie plug-in and open the www.editthiscookie.com website as shown below:


Pull the browser to the bottom and select Google Chrome as shown below:




Click + Add to CHROME as shown below




Select Add extension




Wait for the download to complete. After the cookie plugin is installed, the icon will appear as shown below.


Amazon import cookies

Once you open the Amazon website

Double click on the cookie plugin icon

Three clicks to import cookies

Four stick cookie submit refresh





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