How can Amazon sellers create a high-quality review?

The so-called direct review is to write a review for a product without buying it. The advantage of this method is that the review can be posted quickly. However, since the end of November last year, the deletion rate of direct reviews has been very high, almost reaching more than 90% , so now almost no one uses direct reviews.

However, direct reviews can still be posted. The main reason why the reviews were deleted is that

1.   The number of direct reviews without any purchase behavior is significantly higher than the number of product sales or purchase reviews

2.   The buyer account that leaves direct reviews is created through an Amazon gift card or virtual credit card

3.   The buyer is not a Prime member and posts reviews too frequently

Just avoid these problems and you'll be fine.

Last year, most sellers used fake reviews. However, since February this year, Amazon 's calculation rules seem to have begun to prevent fake reviews . This is mainly reflected in the fact that the review rate for products purchased through copycat accounts is 20%-10% , which means you have to fake 5-10 orders to leave 1 review . Obviously, the cost of fake reviews has increased significantly.

Because of the above reasons, it takes a long time for a review to be left through fake orders, usually at least 1 week, and at most 2-3 weeks; the survival time of reviews obtained through fake orders is uncertain, because many of these buyer accounts are used for fake orders. Once restricted by Amazon , all previous reviews left by this buyer account will be deleted.

Although it is a good way to fake reviews, sellers should still be cautious when doing so.

In addition to direct reviews and fake orders, asking overseas buyers to post reviews should be a more applicable method now. The main methods of inviting overseas buyers to post reviews are:

ü   Find a review website or app to leave a review

ü   Ask people in the Facebook group to leave reviews (few people use it now)

When using this app, you must be an Amazon Prime member, otherwise the results may not be very good. As long as a real person leaves a review, the time and content of the review are not easy to control.

If you have more reviews than others, does that mean your ranking and listing weight will definitely be higher than others?

The answer is no, because Amazon values ​​your conversion rate and overall transaction volume more than the number of reviews . This is why you can see many products with less than 10 reviews on the first page of Amazon keyword search, and you can also see many products with more than 1,000 reviews on the 10-20 pages of Amazon keyword search.

However, reviews are a key conversion rate indicator for listings , so no matter what, increasing at least 20 reviews per month for a listing should be the goal of every buyer.

Time is the most precious thing. If you can surpass your competitors’ reviews and star ratings within a limited time, your listing will definitely perform well.

However, you may see the following adjustments made in Amazon's calculation rules and understand whether you should pursue speed or stability. Each Prime seller account can only publish 5 direct reviews per week. On the basis of the above, the number of direct reviews cannot exceed the number of purchase reviews (regardless of the discount, as long as there is a purchase behavior, it is considered a purchase review). The number of follow-up reviews is 10%-20% , and actual purchase reviews can only be left after the goods arrive.

At the same time, if all products are reviewed immediately after delivery, Amazon will judge it as manipulating reviews. As a punishment, Amazon will downgrade the listings whose reviews are deleted. You will find that the conversion rate of the listing will drop a few days after the reviews are deleted.

We can divide Amazon's existing reviews into three types: text, pictures, and videos

In order to increase the number of reviews, most Chinese sellers often leave 90% of the reviews in the form of text.

Therefore, if we want to go viral, we should make as many comments as possible on the video, because the number of video reviews plays a vital role in product sales and conversion rate.

For example:

ü   Video Reviews Can Drive Huge Traffic from Amazon Video Channels

ü   Video Reviews have a significant impact on page conversion rates

ü   Video reviews play a vital role in avoiding negative product reviews

Knowing the above content, let’s take a look at the latest strategies for getting product reviews:

Time to leave a review: To comply with Amazon’s requirements, if you need the review to be stable and long-term, it is recommended that you leave more than 2 weeks

Number of reviews: If you need to continue to promote a product and keep its sales up, you need to add at least 20 reviews per listing every month.

Methods for Prime buyers to leave reviews: For new products, you can contact Prime buyers with high credibility to leave direct reviews, use review platforms, apps , and invite Prime buyers to leave reviews

Leave a review through Giveaway: (Currently, only Amazon's own products and large sellers' listings have the giveaway feature. When the listing has the giveaway mark, you can initiate it as a buyer, and then publish the giveaway or contest on various channels, so that fans will get the discount code and then go to Amazon to buy the product. This kind of review is particularly authentic, and users are also happy to write reviews for you

Pay special attention to Video Review: Make a high-conversion Video Review video yourself . The account that publishes the Video Review for you must be a Prime account with senior qualifications . The ranking of Video Review must be the first. The more Video Reviews , the better.