What is The Iconic? The Iconic Review

Founded in 2011, The Iconic is Australia's leading online fashion retailer targeting young women and is part of the global Fashion+ Group, a leader in online fashion in emerging markets around the world.

About The Iconic

As the leading online fashion and sports retailer in Australia and New Zealand, The Iconic has been committed to leading the latest technology. Currently, there are more than 60,000 products from more than 1,000 local and international brands on the platform. The Iconic launches more than 200 new products every day and attracts more than 12 million visits per month. With more than 10 million visitors per month, The Iconic has quickly become one of Australia's most popular shopping destinations.

The Iconic sets the standard for Australian online retail, offering customers in Australia and New Zealand free overnight delivery, 100 days of free returns and a three-hour courier service to Sydney, same-day delivery to Melbourne, Brisbane and Adelaide, free overnight delivery across the country and risk-free free returns.

Business Scope

The main products include men's and women's trendy clothing, shoes and bags, accessories, sportswear, designer brands, etc. Customers can choose from more than 1,000 brands and 60,000 products.

Delivery range

The Iconic offers a wide range of shipping options to ICONIC customers throughout Australia and New Zealand, with free shipping on orders over $50 (excluding special delivery services).

The Iconic Considered

The Iconic Considered is a program launched by The Iconic to promote sustainability. The Iconic Considered store allows users to shop based on their personal sustainability values. If you highlight "Considered" on a product page, it means that the product uses at least one material or process that is better for people or the environment than traditional alternatives. The Iconic currently includes more than 300 brands in The Iconic Considered, and The Iconic will continue to add new brands to the editorial as new items come online. The Iconic is committed to increasing the number of brands/items with sustainable attributes to 10% of the total items available on site in 2020.

Development Status

The Iconic already has a huge number of 500,000 Facebook fans and more than 80,000 followers on social media Instagram. In 2013 alone, The Iconic's turnover reached 31 million US dollars, and it has successfully obtained tens of millions of dollars in financing.