Amazon is cracking down! ! You should know these "restricted areas"

Let's talk about something happy, today is Friday!!!

In the past six months, many cross-border e-commerce stores, especially Amazon e-commerce stores, have not had an easy time. Under the tide of store closures, both large and small businesses have suffered.

In fact, Amazon did not close stores everywhere and tighten the necks of sellers like this before. At the beginning, Amazon's product review was relatively simple, and a photo of the physical product was enough. Some products could be directly imported into Amazon through third-party software. Later, as more and more sellers joined and the number of products increased sharply, the platform slowly began to have requirements for product uploads.

This is not the first or second time that Amazon has closed its stores. Many times people speculated that the closures were related to the trade war, and believed that this was also a means for the United States to restrict China. NANA does not think so.

In fact, Amazon is purely an e-commerce platform. As a platform, it must have its own rules. If you don’t abide by the platform rules and get blocked, then you deserve it.

As the pioneer of e-commerce, Amazon advocates minimalist shopping, unlike domestic e-commerce platforms that are flashy.

When consumers shop on Amazon, they mainly focus on:

After searching for a product, the first thing that comes into view is the picture. Therefore, the picture of the product itself must be authentic and credible . You cannot cover it up because it is a design flaw like in China. This is not allowed on Amazon. You cannot over-modify the picture, and the background of the picture must be simple and clean.

Then comes the product description . The main keywords are the information that consumers pay attention to after browsing the pictures. It contains the advantages and characteristics of the product, mainly to allow consumers to understand the product clearly and intuitively.

The third thing to look at is the product reviews . If the seller looks at the pictures and product descriptions and thinks the product is good and intends to place an order, he will definitely check the product reviews. This is why product reviews have a very important weight on Amazon. Many people make shopping decisions based on other consumers' reviews.

Therefore, Amazon has always been very strict about product reviews, requiring that they must be the most authentic reviews from consumers.

Here comes the point, pigeon position!!! Comply with the rules and regulations of the platform!

So what are the important rules that Amazon must follow, or what are the forbidden areas?

In the cross-border circle or on all online shopping platforms, fake orders have become an unspoken secret in the industry.

In Amazon's algorithm, the quality of a store is measured based on sales, conversion rate, and positive reviews.

This means that if you want to increase sales, you have to improve your product ranking, and then fake orders appear. Later, there was a saying:

If you fake orders, you may die, but if you don’t, you will just have to wait for death.

However, Amazon has zero tolerance for fake orders and has never given up on cracking down on fake orders. Once a seller is found to have fake orders, the seller’s account will be blocked at the very least or permanently blocked at the worst.

Fake reviews are prohibited. In order to reflect the real user experience, Amazon hopes that the reviews displayed are all real. At the same time, the quality of the product is judged through the reviews. Therefore, some sellers have started to pay attention to this aspect.

I won’t talk about anything else. I just mentioned in the previous articles that I didn’t expect that some sellers would use artificial intelligence AI to comment. In fact, there is nothing they can’t do as long as we can’t think of it. These comments almost all have a common template: “As an artificial intelligence language model…”

It's totally fake !!

Amazon encourages:

1. Sellers register brands and conduct branded operations

2. Encourage sellers to innovate independently and provide high-quality products and services.

3. Display products truthfully and conduct transactions sincerely.

Cross-border e-commerce has reached a mature stage, and all measures are very complete. Formal operation is the only way out. Although most of the blocked sellers are Chinese sellers, it has to be admitted that Chinese people are simple and crude in doing e-commerce. If the platform does not rectify and manage it, the market will become more chaotic.

In essence, the transition from wild growth to healthy development is the inevitable path for any industry, and the same is true for cross-border e-commerce.

In the era of wild growth, the rules were not perfect and there were loopholes everywhere, but in the second half, it still came down to product and service.

Platform governance and regulation is not a bad thing. It also gives newcomers who are about to enter the industry an opportunity to reject black technology and pure white gameplay, so that sellers have more time and energy to make products, make good products, and realize the real brand overseas. Our group members in the big selling circle often discuss some advanced pure white gameplay of Amazon operations, and business owners share their management experience. How to build an efficient operation team? Top sellers in the cross-border industry exchange survival strategies here