What is the legendary Amazon hyperlink?

URL is a website link . Clicking it will take you to a website page. Users can reach the page without entering letters and numbers.

Amazon hyperlink is a traffic link that directs users from other channels to Amazon pages. It is often used in social media sites and advertisements. Users can enter the product page after clicking the link and then purchase the product.

Suppose a user searches for "white noise machine" on Amazon, then the parameter "field-keywords = white+noise+machine" will be generated, and the result is shown in the following screenshot:

Then the URL of this page is: https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=white+noise+machine.

Now let's analyze the main parameters of this regular link in detail:

1) "/s/?url=search-alias"

This is the parameter Amazon uses to identify the category a product belongs to. As you can see from the image above, this search result appears under the Health & Household category.

2) “&field-keywords=”

This is the parameter that Amazon uses to identify product keywords.

3) “ref= ”

This is a parameter that Amazon uses to track how users access this link.

4) “&20”

This represents spaces in the URL and can be replaced with "+".

If a user clicks on a product in the picture above, Amazon will mark the product as being found using the keyword “white noise machine.” Amazon’s algorithm will continue to collect this information.

Now suppose that the user accesses the same product through a hyperlink: https://www.amazon.com/Adaptive-Sound-Technologies-White-Noise-Machine/dp/B00E6D6LQY/&field-keywords=white%20noise%20machine , then this product will also be associated with the keyword white noise machine.

Unlike regular links, hyperlinks manipulate the Amazon algorithm to make it believe that users access the product through search rather than clicking on a link.

In addition, hyperlinks can also increase the relevance of products to certain keywords .

Amazon's goal is to identify the most popular products in the category and show them to users. When using regular links to guide consumers to your page, there is no change in keyword ranking. But when using hyperlinks, Amazon's algorithm will think that the user is searching for keywords, and your ranking will also be positively affected.

The easiest way to create hyperlinks for your Amazon products is to use a tool. Here are some of the common tools on the market:

1. AMZTracker

The Amazon hyperlink generator is available for free download from the AMZTracker website. It will provide a relatively short hyperlink that you can use on social media, in emails, or on other websites.

2. AMZ.ONE

This tool is simple and convenient and can quickly generate Amazon hyperlinks for you.

3. Sellerapp

Like the previous two, it also provides a hyperlink generation function. Enter the URL and the keywords you want, and it will identify the most suitable keywords for your product and generate a hyperlink.

4. RankBrain

This tool can basically meet the needs of sellers.

Hyperlinks may seem to bring good results to sellers, but they can ruin your business if you are not careful. Although Amazon's terms and conditions do not specifically mention hyperlinks, there are many regulations that state that hyperlinks cannot be used.

Amazon's terms and conditions prohibit any manipulation of the Amazon algorithm. Due to the complexity of the Amazon algorithm, it can read keywords, search parameters, etc., and can recognize whether you use hyperlinks. Sellers who use less complex generation tools should be particularly cautious. Even as the tools become more advanced, Amazon's technology is also improving.

Many sellers who said they use Amazon hyperlinks said that this strategy is no longer suitable for optimizing keyword rankings. It may be that Amazon is aware of this method and has taken countermeasures to make it ineffective.

When using Amazon hyperlinks to attract traffic externally, if users are directed to your product page but do not buy, and if there are too many clicks without purchases, your conversion rate will be greatly affected. Even if Amazon does not recognize the hyperlink, your ranking will be reduced. So sellers should consider this.

Many sellers have reported that a large number of positive reviews have been deleted from their product pages. This may be because Amazon has determined that you used hyperlinks to get users to leave positive reviews, so Amazon deleted these reviews.

While Amazon hyperlinks should be used with caution, they can be a very useful tool for sellers if they are promoting a product or if the product is only available for a certain period of time.

In cases where a hyperlink is used but the user may not purchase, a discount offer can be used to encourage the user to place an order.