Amazon PPC advertising has too many problems? Here are the answers

Amazon PPC advertising has too many problems? Here are the answers

Advertising is one of the best ways for Amazon sellers to increase exposure and sales. However, sellers often encounter various problems when running Amazon PPC ads, and they don’t know how to solve them. Below are some sellers’ questions about Amazon PPC ads and answers. Let’s take a look.


1

Does the quality of your product listing affect your click-through rate?


When users click on an ad, they can see the listing page. Some sellers wonder whether the quality of the product listing page will affect the click-through rate.


Generally speaking, the quality of a product listing only affects conversion rate, not click-through rate . Amazon SP ads display product images, prices, ratings, and whether it is a Prime product. These are all factors that influence whether users will click on the ad.


It’s difficult to quantify the impact of these factors on conversion rates, but optimizing them can certainly increase your click-through rate.


2

Do you want to change your fixed bids to dynamic bids?


Sellers often ask this question. It is usually recommended that sellers use fixed bids, because this gives sellers more initiative and a greater chance of keeping CPC and ACOS within your expected targets.


If you are currently using dynamic bidding, don’t change all dynamic bids to fixed bids right away . You can make changes in a small range first to see the effect.


3

Why did I place an SP ad but in the end only received a few clicks as a promotional product?


Automatic ads are not necessarily used to promote products, but can also be used as a tool to discover keywords. One seller said that in order to obtain keyword data, he turned on an automatic ad, but the sponsored ad only received some clicks as a recommended product.


The reason for this is that your advertising budget may be too low, and Amazon only displays your ads in recommended positions.


If your bid is too low, your product will appear in the recommended position. To solve this problem, you need to increase your bid.


4

Do you want to pause ads for a certain period of time?


Generally speaking, because Amazon does not provide advertising data for specific time periods, many sellers will start or pause advertising in different time periods, such as pausing it at night.


If the seller does have sufficient data to show that you need to pause or start the ad at different time periods, then you can do so . Otherwise, it is not a wise move to pause the ad. Amazon ads are only charged when users click on them, so why limit the ad time?


If you see that your ad is not performing well, you can optimize your bids on the same day. It is best not to pause your ad.


5

What to do if you encounter click fraud?


Many people think that the reason why ads are unsuccessful is because of click fraud. Amazon has been paying close attention to the issue of click fraud. If someone abuses SP ads and tries to waste your advertising spending, Amazon will detect it.


Of course there are exceptions, such as when a group of people hack you, but click fraud is relatively rare, and it is not the main reason for your low conversion rate.


Text ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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