Amazon Off-site Promotion Strategy- How to Double Your Sales

There are many unofficial Facebook promotion teams in China. What they do is to create a large number of groups, and then post the seller's product pictures, listing links and discount codes to the Facebook groups, attracting foreigners to buy with high discounts. Usually the charge for one post is 380 to 350 yuan, and the link is posted in 10 Facebook groups. Usually the number of orders is twice the daily order volume of the listing. (We can raise the price first and then discount it, so that there is still a part of profit after the discount). The advantage of this promotion is that the income brought by the activity can completely cover the cost. Of course, the same Facebook group cannot be promoted continuously, because the effect will be greatly reduced later. What is the best way to achieve the best Facebook promotion effect?

Note the following points:

1. Try to find multiple groups to promote. The first promotion activity of each service provider usually has the best effect.

2. Ask the service provider to take a screenshot after publishing the link to prevent the service provider from cutting corners;

3. The best time to promote is on Tuesday or Wednesday, which is the peak shopping period for American customers and brings in the most orders;

4. The discount on the product must be high, usually 50% or 40% off.

Slickdeals (SD for short) is located at http://slickdeals.net, and is currently the largest and most influential discount information sharing and communication platform in the United States. Its traffic accounts for more than 90% of the total traffic of all deal sites in the United States, especially for electronic technology products. However, Slickdeals has a strict backend algorithm and very strict website rules, and pays special attention to the experience of loyal users of the website.

SD distinguishes three deal modes according to the effect: FrontpageDeals, PopularDeals and Ordinary Deals. The effect is usually determined by the number of views and likes within a certain period of time to determine which mode your deal can rise to. FrontpageDeals homepage post, the deal post that can be displayed on the homepage must have the largest traffic. I once made a 60% discount deal post for a friend. Frontpagedeals sold up to 3,000 orders in one day, ranking second in the electronics category. If there is no shortage of goods, it can basically stay on the homepage for 3-7 days, and the effect is also gradually decreasing from the first day. The effect is more obvious in the first three days. PopularDeals also has an entrance in the navigation, and the traffic is naturally not too small. It usually works for 2-3 days, and the effect is best on the day. The specific sales depend on the product. I have made many populardeals, and the basic sales on the day are between 100-500 orders. The effect is at least halved the next day, and the post basically dropped on the third day. As for ordinary deals, they naturally have the smallest traffic. What is the effect? It depends on the deal itself. It is possible that both the product and the price are not accepted and are heavily rejected, resulting in no orders. It is also possible that the deal is lukewarm but can still have thousands of views and bring in dozens of orders.

SD has different requirements for sellers on different platforms. For example, for Amazon third-party sellers, if you want to publish promotions on Slickdeals, the product must meet two conditions: first, the Amazon account Feedback must be more than 1,000, and second, the number of reviews of the post must be no less than 50. As for the evaluation and score of the listing, there is no requirement. It is recommended that the number of reviews should not be less than 10 and the score should not be less than 3.5 (I recently received news that there is no limit on reviews now, but the actual threshold is higher). Amazon VC accounts do not limit the number of Feedback. After meeting the above two conditions, you cannot blindly register an account and publish promotional information. Slickdeals strictly prohibits sellers from doing self-marketing. It is recommended to contact Slickdeals celebrities through other channels and launch product promotions after communication and cooperation. The detection of new accounts and associated accounts is also very strict. Once a seller is found to be doing self-marketing, the user account will be immediately blocked and product information containing related keywords will be prohibited from being published. In serious cases, it may even be permanently prohibited.

Three ways to post on SD

1. Sellers post their own posts

Sellers posting by themselves means that the sellers register their own accounts, maintain their accounts, and then post by themselves after a period of time. This method is relatively rare because SD has strict review and it takes a lot of time to maintain an account. If you are not careful, the account will be closed.

(ii) Find celebrities to post

This is the most common method at present. Some sellers pay special attention to the account level of the poster. Some sellers may not post unless they have an old account. However, the account level of the poster cannot determine the performance of the post. The performance of the post depends on its own cost performance. As long as it is a normal account, you can post. People who often pay attention to the website will find that many homepage posts are posted by new accounts. Celebrities have their own traffic, high authority, and are more likely to drive products.

(III) Contact SD official post

SD official posting is usually free, but first you need to find the administrator of slickdeals, or you can find their staff on LinkedIn. You can contact the official through the Advertising Oppotunities at the bottom of the website to discuss specific cooperation matters. Another way is to find the staff of the website and discuss the posting with them. Official posting is the first choice for sellers whose stores do not meet the requirements of the website but whose products themselves have great advantages. Find a way to contact them; then submit it to the slickdeals administrator, who will select and review it and then post it in the slickdeals forum. Whether the administrator is willing to post it depends on the price and attractiveness of the deal.

The third-party tool detected a monthly traffic of 4.81M, an average daily traffic of 160,000, and 94.98% of the traffic came from the United States. The traffic is not large, but it is also considerable, involving a wide range of categories, among which the search volume of household, electronic products, computer peripherals, and clothing is the highest, especially electronic products.

TB sales will not be very large, but once your deal performs well (good order volume), the effect will be very sustainable. The ranking of deal posts is determined by the time the editor posts. Each deal post will be displayed at the front of the homepage for a period of time, and then it will be continuously updated with new posts. If your deal post performs well and the order volume on the platform is good, the platform editor will continuously update the time your deal is posted to obtain a better ranking position, and it is persistent, and will be continuously updated every day, and you can get a good ranking every day. Therefore, if a seller has a new product and wants to sell it outside the site at a loss and low price, TB is definitely the best choice!

Posts on the TB platform can only be edited by the platform itself. Not just any celebrity can register and post. There are no rules or restrictions on Amazon third-party sellers' stores, but the platform has strict product review. Products with less than 4 stars and less than 10 reviews will basically be cut. Of course, there are exceptions, and they are not definitely cut.

Kinja (https://kinjadeals.theinventory.com/) is an e-commerce website under FMG. From the perspective of off-site referral traffic rankings, Kinja ranks sixth, following Slickdeals among deal sites, and is the second largest deal site outside of Amazon (from the perspective of traffic contribution). From the perspective of traffic, Kinja has a monthly traffic of 2.5 million, 90% of which comes from the United States

Kinja feels like a platform for the rich and the handsome. There is no clear rule for selecting products. The platform itself can see the deal sales. A good product promoted by Kinja can easily sell thousands of products. However, Kinja does not have clear quantity requirements for store feedback and product reviews like Slickdeals. It mainly depends on whether the products we submit are favored by the editors. They can only be published by editors, and we cannot find celebrities.

Some basic requirements for Kinja Deals in the US: The number of Amazon store feedback exceeds 500; the product rating should be no less than 4.2 points; the number of reviews of the product should be no less than 20; the product will appear on the http://deals.kinja.com/ page;

The third-party tool detected a monthly traffic of 15.02M, an average daily traffic of 500,000, and 94.94% of the traffic came from the United States. This is another very impressive traffic data!

Like Slickdeals and Kinja, DealNews can only be posted by the official platform, but the difference is that DealNews has no requirements for stores and products, so the threshold is not high. As long as you are willing to pay and negotiate with the official, it is basically guaranteed to post regularly. Usually it is posted between 11 pm and 4 am and remains on the homepage within 24 hours.

The platform will change the ranking order according to the popularity of the deal. After testing, low-priced products have better results!

However, one thing to note is: do not use a newly registered account to make biased comments on your own content, as this may result in official deletion.

The Dealnews website mainly deals with household products and electronic products. It can only be done once a week, and the fee is about 1,000 yuan per time. Compared with those websites that rank tens of thousands but charge more than 300 US dollars per post (you have to buy several posts at a time to charge 300 US dollars), the cost performance is still good.

BradsDeals is a one-stop shopping website that provides the latest coupons and thousands of discount products from leading retailers. The website has many online coupon codes, carefully selected deals, etc., mainly in the clothing and home categories, and charges $160 each time. According to the test, the effect is similar to dealnews. However, cooperation with it requires the store to meet certain standards. The official has not clearly stated the standards, so first send the store link to them for review, and require your listing's fakespot level to be A or B. This fakespot is used to identify the authenticity of your product reviews. Sellers can check your listing on fakespot.com. Only after the review is passed can the next step of deal cooperation be carried out. Sellers with more than 500 store feedbacks and a large number of listings can submit them to the official for cooperation.