Competition in cross-border e-commerce is becoming increasingly fierce. Veterans know that to do cross-border e-commerce well, it is no longer an era where you can easily make money by simply putting products on the shelves.

The formula for high-quality product selection:

[Product selection = 15% novelty + 40% regular + 45% hot sales]

Let’s talk about hot-selling items first. To cater to seasonal demand, you can sell them early, but you can’t do the opposite.

When judging the total sales of hot-selling items, it is necessary to focus on two data:

(1) Total sales: A high total sales means that a large number of people have purchased the product since it was put on sale.

(2) Sales frequency: A high sales frequency means that the product is popular in a short period of time.

Combining the two, we can see which style the public likes and prefers in a short period of time, so that sellers can control product selection. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888

The 40% regular and 15% novelty mainly revolve around the proportion of common daily commodities and the relatively new commodities on the market.

Even when we are selling popular products, we must not forget to maintain daily sales. After all, the popularity will pass, and supporting sales from multiple aspects has only benefits and no disadvantages.

During the overall operation process, it is necessary to have a clear understanding of the profit data. The profit margins of different categories may vary greatly, ranging from as high as 30% to 10%. Some companies may even choose to engage in loss-making marketing in order to clear inventory.

When selecting products, you can calculate the following 7 points to estimate your product profits:

Product cost ratio

First-leg freight

Refund Fees

Promotion cost ratio

Storage fee ratio

Available days

Storage age

5 cross-border e-commerce hot-selling categories

Query address: https://hg.smtso.com/?i=4D5F82

If we want to directly check the hot-selling products, customs data is more convincing. Because customs data is transaction data, it records the time, price, weight, quantity, buyers, suppliers, etc. of a product transaction. Therefore, we can judge the main purchasing countries of our products based on customs data.

2. Etsy Most Wanted

Etsy's most popular/hot-selling products

https://www.etsy.com/market/most_wanted

https://www.etsy.com/market/best_selling_items

https://www.etsy.com/market/most_popular_item

3. InsiderMonkey Cross-border E-commerce Hot Selling Category Ranking

https://www.insidermonkey.com/

Insider Monkey is a financial website that provides free insider trading and hedge fund data to ordinary investors. But they also output ranking reports on hot-selling products on e-commerce platforms.

At the beginning of the year, the "Ranking of 30 Popular E-commerce Products in 2024" was launched. The evaluation and determination of popular products are based on 8 data reports released by Wix Commerce, StoreYaBlog, Hostinger, Alibaba, Shopify, AliDropShip, Printful Blog and EComposer, as well as the global search volume of related products from Semrush (Semrush updates the data every month), and then evaluate the trends and popularity of related products, and comprehensively evaluate the top 30 products.

For example, the top 15 items are: sports and leisure, cat beds, matcha, dog beds, jewelry, mobile power supplies, water bottles, essences, air purifiers, cat litter, baby carriers, mobile phone holders, car storage boxes, T-shirts, and overalls.

4. TikTok- Overseas Douyin Label Product Selection

As a short video platform that is popular all over the world, many cross-border hot products come from TikTok. Search product keyword tags to find trending products with a large number of product video entries or those that are recently recommended by KOL celebrities.

Most of the tags that frequently appear on TikTok can be summarized into the following eleven categories:

5. Popular on Kickstarter

https://www.kickstarter.com/discover/popular

Kickstarter is a crowdfunding website platform designed for raising funds for businesses with creative plans.

From this platform, you can discover new trends and interesting products, which may give you a lot of inspiration.