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01. Where do customers come from?
First of all, where do customers come from? There are two types: one is provided by the company, and the other is self-exploration. The company provides accurate traffic, which is generally traffic coming in through Douyin. Customers will leave their mobile phone numbers when they see Douyin and are interested. Then the company will allocate it to us through CRM. Partners with good performance will be allocated 5-10 accurate traffic, and partners in the trial period will be allocated 3 accurate traffic per day. Because this kind of traffic is more expensive, the company will definitely maximize the benefits and will also look at the investment-output ratio of each person. .
Therefore, when it comes to adding customers, you can’t just scan WeChat randomly. This method has no quality at all, and the other party will not pay attention to you. Instead, we occupy a dominant position in the traffic allocated by the company, because you are interested and have left a message, so we will contact you and act as a customer service to introduce you to cross-border e-commerce Amazon, instead of begging you to do it and slowly guiding you into the pit step by step.
Through the traffic allocated by the company, we first use the crm software Make a phone call. Because the call is made through software, the software has a function that will display your local location. Most people will answer the call. Then don't be long-winded, just introduce yourself, guide them to add WeChat, and then introduce yourself on WeChat. There will be a set of professional process and words to complete the process.
Then there is another type of customers that you dig out yourself. How do you dig them out? Some of the colleagues in the company were commonly known as excavators. They really know how to dig and fish. They use Kuaishou, Douyin, Toutiao, Xianyu, Xiaohongshu, etc. to penetrate everywhere. They either leave a message below saying that they have been working on Amazon for several years and have a set of free information. Those who are interested can send a private message. They also ask them to post screenshots of their profits, or screenshots of how much money they have made from cooperating with a certain customer. Most of them are right-hand men and left-hand men, self-directed and self-acted, and the ultimate goal is to add customers first.
02. How to chat with customers
As mentioned above, the first step is to add customers. Now the second step is how to chat with customers. The company provides a software called Chatbao, which means that all paper scripts can be directly put on Chatbao. After adding customers, the process can be completed according to the content on Chatbao.
Introduce yourself--Introduce Amazon trends--Introduce our Amazon model--Introduce how to make money on Amazon, emphasizing that what is earned is the exchange rate difference (interspersed with pictures and texts, through product price comparison, how much is it on 1688, how much is it in US dollars on Amazon, forming a contrast ratio)--Send a video of how many orders other stores have made in a month and how much money they have made--Introduce the logistics model (drop shipping, no need to stock up, easy for novices to get started)--Get to the point (Introduce course package versions, services and models at different prices)--Introduce services (provide five-on-one professional guidance, each link will have a dedicated person to guide, responsibilities will be assigned to people, and it will be emphasized that there is a person who will specifically supervise the implementation and service of each link, and complaints can be directly fed back if dissatisfied)--Send the company's business license, photos of the boss, certificates of honor the company has won, etc. (to gain the trust of customers and feel that we are professional and reliable)--Send screenshots of cases where other customers have cooperated with us, screenshots of profits--The last step is to send a promotional video of the company.
What do you think of this whole process? The process is not troublesome and professional Chatbot makes everything very simple. It includes the process of speech, screenshots of cooperation cases, screenshots of customer profits, screenshots of Amazon traffic, copywriting for major Amazon holidays, troubleshooting scripts for issues that customers may think of, etc. You only need to double-click and all of them will appear in the chat box.
Next, let’s talk about the details. After completing the first two steps, the customer is added and the process is completed. The next step is to activate and share cooperation cases, profit cases, Amazon trends, etc.
Different people should share different things. For example, for people in their 40s and 50s, they don’t understand e-commerce and can’t even use a computer. In that case, we need to post some screenshots of a chat in which our staff patiently guides students throughout the process, even as small as how to use the copy and paste keys. For another example, for some moms, this type of people wants to find a side job at home and doesn’t want to rely entirely on their husbands, but are worried about not making money or being cheated. In this case, we would post some screenshots of profitable cooperation with BMW, and some screenshots of cooperation with other civil servants, such as the police who choose to trust us, etc. There are also some bosses who are physical clients, so we would post some Amazon trends, e-commerce trends, and cases where some bosses come to investigate cooperation, etc.
To put it bluntly, sales require sincerity. Sincerity is the greatest killer skill. Stand in the customer's perspective and provide solutions to some of the problems that the customer is worried about. All of the links are indispensable. If you don't close a deal, it means that some link has not been done well and has not touched the customer's heart. Hahahaha, of course, there is a most classic link in the middle, which is video calling. Video calls can promote transactions, and video calling must be done. It can be inserted in any link. As long as the customer is willing to take your video call, it will greatly deepen the trust. It is also because they are interested that they will take your video call. At this time, you must seize the opportunity.
First, let him see your work badge and workstation, then take him on a video tour of the office environment of each department of the company (because this company is relatively large, covering an area of more than 1,300 square meters and with hundreds of employees, it gives people the impression that it is professional and reliable, so it is not afraid of video calls), followed by an introduction to the company's development history (the company has a wall that introduces what was done at each point in time, and another wall is a display of photos with some customers), next is to explain to him the company's 5 prohibitions, such as prohibiting investment promotion personnel from exaggerating publicity, prohibiting investment promotion personnel from concealing cooperation details, prohibiting slandering peers, etc., and say more to praise peers. Finally, the most important thing is to take the customer to see the overall situation of the company's own stores, profitability, products sold, etc., to deepen the customer's confidence.
I think you can still do business on Amazon, even if you don’t know anything, as long as you buy courses. If you don’t know how to ship, I will teach you; if you don’t know how to put products on the shelves, I will teach you; if you don’t know how to operate, I will tell you that you don’t need to operate in the early stage. Amazon has its own traffic, and I don’t have time to do it. It doesn’t matter. Amazon does not require too much time. Just spend a few hours a day to put products on the shelves. I will think about it again. Okay, you should consider it. Amazon is also a project and an investment, so it is normal to be cautious. What I can do is to help you understand this market and this trend. Once you have an idea, a professional partner is equally important to you.
So what do you think of this process? It’s not over yet, let me talk about the last point.
In the process of activating customers, one thing is that you must send three to five messages every day, which is a non-stop barrage of messages. The second thing is that you must do everything you can to schedule a video call with the customer. On the importance of video calls, the third thing is that this company has several live broadcasts every week. Yes, you heard it right, it is live broadcasts, which is a blatant way of cutting leeks.
The content of the live broadcast is some basic knowledge repeated over and over again. At this time, the investment promotion staff will invite those newbies and leeks to come into the live broadcast room to watch, and then the live broadcast room will give you a discount of several hundred yuan, or a free business license and other policies to make you impulsive to consume. Even if you consume impulsively, you will not realize it immediately, because the show has to be complete. We sign the contract and we can issue the invoice, but it takes time to open the store. After the store is opened, it also takes time to make a profit. After a long time, even if you regret it and feel that you have been cheated and want a refund, I'm sorry that after so long, our labor costs, service costs, etc. will either not have much money to refund, or we may even have to pay out even more.
So what will these people do at this time? Either they consider themselves unlucky, or they go to MoMao to complain to this platform and ask the platform for help to get the money with a try-and-see attitude. After I learned about MoMao’s complaints against this platform, I found that some of them have been handled, but the handling was all self-directed and self-acted. They provided a photo, which showed an ID card and a receipt. The content of the receipt was something like "I will not pursue the matter". I just want to say, do you think no one cares about such blatant behavior? In fact, how can they manage it? This company has a plan to deal with every link, otherwise how could they open their doors for business and support you to come for inspection? As for the company’s inability to manage MoMao ’s complaints against this platform, then if there are too many complaints about the company on the platform, it will change its company name and continue to cut. Isn’t it amazing?
As far as I know, this company has been operating with this model. In the past few years, it launched Tmall and JD.com, and now it is launching Amazon. Anyway, they are just trying to make money. You cannot make money by doing something against your conscience, but there are always people who do it. Because by comparison, which one is more comfortable, delivering food for 10,000 yuan or earning 10,000 yuan in this industry?
To summarize, I have said so much, I believe you also understand that the model of this company is classic, every link is designed for people, and the business model is designed. I will not tell you that this company also has special training teachers who will offer online courses from time to time every week to teach you how to sell and how to grasp people's hearts. The course mode is to take a screenshot of a chat with a customer and analyze why the other party made the deal, what they said, what expressions they used, etc. If you don’t have time to listen to these courses, then go home and listen after get off work. After listening, you need to write your experience, and you have to write it after every class. This is just one of them. I will not tell you to write a few reviews every week. What have you learned after watching the chats with other partners?
This is how I got here. I had no choice but to stop swinging my sickle. In addition, the company knew that I was an Amazon service provider and I knew all the ways of Amazon. So they talked to me and asked me what to do. I said I would leave. Then I could leave directly on the same day.
Hahahaha In short, in short, don't think that I won't be deceived. How can anyone believe in such a stupid routine? I can only say that you haven't encountered the pattern of deceiving you, so you may need to design one.
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