This can lead to a store closure?! Amazon's new method of cracking down on fake orders is exposed!

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Ever since Amazon changed its attitude towards reviews, the official means of cracking down on fake orders have been emerging one after another.

Internally, the review mechanism has been updated to limit reviews , and the star rating algorithm has been changed from an average system to a weighted system ;

There are also internal personnel and phishing teams lurking in major social groups .

As for the effect, Amazon sellers should be able to feel it now. Compared with the past, the atmosphere of the entire fake order environment has become increasingly cold.

Fewer sellers are asking questions, and fewer service providers are shouting. The big sellers with the ability have built their own fake order systems, and small and medium-sized sellers without many resources have also begun to honestly ask for reviews.

Although the above methods can indeed avoid the current platform's screening for suspected fake orders, some of them still fall into the category of "manipulated reviews" that Amazon hates now. How to distinguish these sellers has always been something Amazon wants to do but has no idea where to start.

Now, Amazon has updated a very interesting audit mechanism in the background, trying to catch these sellers

Recently, a seller asked Xiaofenshen for help because his store was suspended from selling and he received a notice like this.

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To put it simply, this seller's sales were suspended due to an audit because the number of buyer feedback and historical sales were relatively small, while the recent sales volume increased a lot, so much that it obviously did not match the above two numbers.

The sales were not good before/feedback was low, but now the sales suddenly increased. When does this happen? I think everyone has basically guessed it. Either it is due to external traffic diversion or it is fake.

As a seller who fakes orders, this situation is very common. Without any promotion methods on the site or outside the site, it is impossible to avoid this review mechanism by simply using fake orders to increase order conversions and bring in more natural traffic.

If the sales volume fails the final review because it is truly inflated, the store will be closed directly and funds will be withheld.

However, this review mechanism still needs to be improved. For example, the seller we reported to us may be an example of being wronged . Their recent order volume has not changed much, with only a dozen orders, but they still violated the review.

Does selling too much mean you will be audited?

Not really. Amazon will continuously and proactively evaluate and update seller accounts to determine what level of sales growth is considered suspicious.

If you are unfortunately subject to review, the review period may last for 30 days, and may even be extended further depending on the circumstances!

If we find ourselves in this situation, what else can we do to minimize the review time ?

First of all, I would like to remind you that the chances of getting a response from sellers who have engaged in fake sales are low . Amazon will also not wrongly accuse sellers who may have real sales, so submitting your sales and account information to Amazon can effectively speed up the review process.

Xiaofenshen has compiled the following valid account information for your reference:

1. Length of time the store has been open

2. Inventory Source

3. Expected monthly sales on Amazon

4. Availability of shipped products

5. Retail store address (if any)

6. If you have done something outside the site, you need to provide a sales link

7. Tracking information for recent delivery orders

It is really getting harder and harder to fake orders. I don’t know how many fake order accounts will be killed in this review. Amazon’s more and more attempts will soon block the way out for those who fake orders.

Sellers who were mistakenly killed can wait for the official review results. If they are in a hurry, they can provide the above information to the official to speed up the review.