Beware! Understand the risks behind “following the lead” before you act!

Recently, everyone in the seller group has suddenly been discussing a new performance. The editor learned that this is a new spoof method of peers. Many sellers are confused about the reason for "trying to harm or insult other sellers". At the same time, sales will be suspended within 72 hours . Today, the editor will explain it to you in all aspects. There are three situations in which the following performance occurs.

The editor believes that the performance is mainly caused by the ban on copycat sales , but many sellers feel wronged. After further investigation, it is found that this situation may be a prank by peers or a misjudgment by Amazon . In this regard, the editor believes that if there is no ban on copycat sales, you must not admit the violation in order to unblock the store as soon as possible. Peers will not only prank once, and Amazon's crackdown on repeated violations has reached its peak this year.

So how should we correctly get rid of the copycats? We are very unwilling to see the ASINs we have worked hard to build up being taken away by copycats, but copycats are a rule allowed by Amazon. For this reason, after communicating with Amazon's big sellers, the editor summarized the legal methods to get rid of copycats, hoping to be helpful to everyone.

Amazon has protection for brand sellers against copycat sales. First, you need to register the trademark of the country corresponding to the Amazon site, and then use the trademark to apply for brand registration on the Amazon platform. Once the registration is passed, you can create your own brand, obtain product editing and modification rights, and when you receive a complaint about copycat sales, brand sellers have a greater chance of winning.

There is a review waiting period for trademark registration and brand filing. Sellers who have not completed brand filing can first make some adjustments to the product details.

Patent protection plays a big role. When filing a complaint, copycat sellers have no chance of winning. Patent protection is provided through patent registration.

The most powerful feature of the Zero Plan is that brand sellers can register and sell directly in seconds. The Zero Plan aims to completely eliminate counterfeit and infringing products, but the application condition requires the R mark.

The Transparency Program can provide anti-counterfeiting protection for brands, allowing consumers to verify product authenticity and providing consumers with transparent product information. Amazon will provide sellers participating in the Transparency Program with a unique QR code that can be affixed to product packaging. Amazon will identify the code and confirm that the product is authentic before it can be put into the warehouse. However, FBA followers cannot obtain the code and cannot enter the warehouse to sell. They will also be required to provide code authentication when they ship and follow the seller themselves.

Once you are approved to join Amazon's "Exclusive Selling Program", Amazon can help you remove follow-up sales. At the same time, you can enjoy a fast track for reporting, effectively preventing follow-up sales.

Contact Amazon Seller Support directly to file a complaint against the other party for infringement. However, the prerequisite is that you have done a good job of brand registration on Amazon, so that the complaint will have a chance of success. Otherwise, the complaint is likely to fail, or even be judged as abuse by Amazon, thus affecting the account.

Dealing with the problem of copycat sales requires sellers to have meticulous operations and sufficient preparation. Whether it is pre-emptive prevention or post-appeal, sellers must follow Amazon's policies and regulations. At the same time, sellers must remain highly vigilant and adopt effective strategies to safeguard their own business interests. Creating differentiated sales of their own products and a unique corporate culture is the key to gaining a firm foothold in the fierce market competition.