Recently, many sellers have complained that they did not receive any notifications and their detail pages were removed from the shelves for no reason.

Some sellers even complained: The goods are at sea and the link is useless. What should we do if we cannot put the goods into storage?

  ▲ The picture comes from the seller communication group

When the editor further inquired about the reasons, many sellers said that it was because the keywords or details pages contained sensitive words , and the products that were originally sold normally were suddenly judged to be pesticides, pesticide products, and drugs.

In fact, as early as May, some sellers were deemed to be anti-epidemic supplies for selling clothing, tissues, and cotton pads that had nothing to do with anti-epidemic supplies and were removed from the shelves. Now, sensitive words such as insecticides and pesticides have made a comeback. Is it because of malicious additions by competitors, Amazon's misjudgment, or the seller's own operational errors? How to solve this problem?

Peers maliciously add sensitive words

Recently, a clothing seller on the US site said that his products were judged to be drug-making supplies, and he did not receive any notifications or emails. Amazon did not even give him an appeal button!

After consulting Amazon customer service, the seller received a reply: This product has been confirmed to be coca leaves or contain coca leaves. Coca leaves are prohibited from being sold and listed on Amazon.

There are many sellers who have encountered such situations. After investigating the reasons, they found that the links of many sellers' US sites were transferred by competitors to Canadian and Mexican sites that were not sold simultaneously. The titles were changed to drug-sensitive words such as coca leaves, antiviral, and fungal, which led to the listings on the corresponding sites being restricted, and the products on the US site were also removed from the shelves.

Coincidentally, another clothing seller on the forum said: There is a listing that sends a small red flag every day, and a sensitive word like coca leaves, Hawaiian baby Woodrose seeds, etc. will be added to the product listing the next day. After contacting customer service to delete a sensitive word, another sensitive word will appear in other attributes!

After checking with the service provider, it was not a spoof by the VC account. The service provider suspected that it was an SC account that performed the operation by merging. Now I dare not ask the service provider to restore it, for fear that sensitive words will be added again after the restoration!

For this situation, some sellers provide a solution:

It can be seen that there are a lot of disputes before the peak season, and the seller's listings will be removed from the shelves due to various external reasons. In addition to carefully checking their own detail pages, sellers can also pay more attention to whether their products are being copied and sold on other sites. If found, they must be dealt with in a timely manner.

In addition to peers maliciously adding sensitive words, many sellers were also hit without any effort and directly suffered from Amazon's misjudgment.

Amazon misjudged the issue and the sellers were caught in the crossfire

In the seller communication group, many sellers said that their products have nothing to do with insecticides and pesticides, and they have already avoided related sensitive words, but they were still unfortunately hit. They speculated that it was a misjudgment by Amazon.

  ▲ The picture comes from the seller communication group

After being misjudged, some sellers opened a case and consulted customer service, but the answer they got was that "waterproof" is a sensitive word.

Another customer service representative said: sensitive words are mold, clean, dust, safe...

So one seller complained: If you can’t write all these, you might as well just block all 26 letters!

Of course, it was later confirmed that the seller encountered unreliable customer service. Different customer service staff found different sensitive words. The seller deleted until only the keywords were left, and still could not recover. Later, he met a professional customer service who checked the listing and found out that it was another problem that was solved.

If finding sensitive words through Amazon customer service is a random event, then sellers need to first check their own listings for sensitive words.

So what are the sensitive words that sellers need to pay attention to?

Weibo blogger @AMZ-Xiaomei shared a reference of sensitive words for pesticides:

In addition to the above words, the editor also attached the customer service version of sensitive words for sellers to refer to↓↓↓

▲ Sensitive words that are easily mistakenly killed

Of course, some sellers in the kitchen category said that they are also using the above-mentioned words such as "healthy, environmentally friendly, and anti-slip", and have not encountered the problem of being convicted of pesticides, so everyone should refer to it based on the situation of their own products.

How to appeal to get your listing back

What should I do if a link is mistakenly identified as a pesticide product? How should I file a complaint? What information do I need to provide?

▲ The picture comes from the seller communication group

In fact, the idea is very simple: find out the sensitive words - delete them using templates - upload and refresh - resolve the misjudgment and retrieve the listing.

First, the seller must confirm whether the above or related sensitive words appear in their listings. If so, they need to delete these sensitive words in the table properties.

If no sensitive words are found, fill in the empty spaces in the table, because it is possible that sensitive words have been added to the hidden attributes.

Sellers are advised to use category templates to update to avoid Amazon capturing other people's incorrect contributions because a certain attribute does not contribute. Template updates may result in errors, which can be ignored. Generally, ASIN will automatically recover after 2-3 hours. If it still does not recover, please contact seller support to apply for ASIN review or write an email to the listing review team to appeal and update for re-review.

Complaint email: [email protected]

Normally it takes at least 2-3 days.

Download the classification template from the background and try to fill in all attribute fields without sensitive words.

Delete the marked ASIN in the background first, and then upload the form in the batch upload template; the ASIN and SKU should still be filled in with the original ones without any changes.

For detailed graphic steps, please refer to the previous article "Amazon is really wrong this time! The culprit of the pesticide incident turned out to be..."

The above is the analysis and countermeasures of the recent sensitive word incident. I hope that the sellers can get their listings back through the relevant methods and steps in this article.

Finally, I would like to remind sellers again: the peak season is coming, everyone must always pay attention to the safety of product links and stores, and do a good job of investigation to avoid various external factors that may cause links to be removed from the shelves or even store closures. At the same time, sellers must also make relevant preparations for the peak season to welcome the explosion of orders~