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▶ Video account attention cross-border navigation It is learned that recently, Amazon is stepping up its efforts to crack down on the practice of third-party sellers posting false positive reviews. It has filed lawsuits against several fake review companies in Italy, Spain and the United States, and stated that it will continue to invest a lot of resources to combat false reviews in the future. There is no doubt that Amazon's compliance operation is now a general trend. In order to accelerate the compliance process of sellers, Amazon has wielded a "bad hammer" from cracking down on fake orders to video verification, and then to infringement links... It can be said that it is pervasive, and sometimes even hurts innocent sellers by mistake. Recently, we learned that Amazon's measures are showing signs of upgrading. A sweep of restricted products has been launched and seller accounts have been deactivated! As Amazon's compliance process intensifies, knowing which products are restricted from selling on Amazon and how to apply for sales approval is undoubtedly one of the key points for sellers to ensure that their Amazon business continues to operate normally.
It is learned that just recently, many sellers reported that they were scanned for violating the "restricted product policy" . Amazon stated in the notification email that the sales account has been deactivated in accordance with Section 3 of the Amazon Business Solutions Agreement because the seller has posted products that are not allowed to be sold on Amazon. ▲ The picture comes from the seller communication group However, some sellers who received the email stated that their products were normal, did not infringe on any rights, and had been sold normally for several years. ▲ The picture comes from the seller communication group As of now, after submitting the relevant application to Amazon to activate the account, the seller’s account has still not been restored to normal. ▲ The picture comes from the seller communication group Some sellers speculated that Amazon was adjusting the system used to detect restricted products, which led to the misjudgment , while others believed that their listings might have been added with sensitive words by their peers . However, the specific reason is still unknown. Here, we would also like to remind all sellers that when they receive a notification about violations of the restricted product policy, they must check their stores within 48 hours, stop selling and delete all products that do not comply with Amazon policies, and submit appeal materials in a timely manner to avoid the risk of permanent account deactivation. The following common restricted product violation types are for sellers to check:- Sensitive words and banned words (cannot appear in product titles, detail pages, pictures, etc.)
- Images (e.g. toy guns that look too real)
- Product ingredients (locally banned product ingredients)
- The product itself is a prohibited product
- Listing products without review/approval
Now that Black Friday and Cyber Monday are approaching, Amazon sellers are still encountering constant troubles. In addition to the large-scale clearance of restricted products, there are also many sellers whose products are suddenly judged to be defective and their inventory is unsaleable. The product was judged to be defective and the inventory became unsaleable! Recently, a seller in the seller communication group reported that a batch of goods on Amazon Germany was suddenly judged as defective and became unsaleable inventory. Prior to this, the seller did not receive any performance notification and the account was in normal condition. ▲ The picture comes from the seller communication group For this reason, the seller opened more than a dozen cases, but the responses he received were surprisingly consistent: products judged to be defective must be removed unconditionally, with no possibility of appeal. ▲ The picture comes from the seller communication group The seller was heartbroken by this sudden bad news: "This back and forth not only costs a lot of removal fees, but also wastes time, and may cause the peak season to be missed, causing goods to be squeezed again." To avoid this situation, he asked for help from the sellers in the group. Once the information was released, it sparked a heated discussion in the seller communication group. Some sellers said they had encountered the same problem, and some sellers analyzed and speculated on the reasons why the product was judged as defective: 1. The product is not labeled (such as UEFA label, Transparency Program) 2. The packaging of the product is damaged during transportation 3. The warehouse entry procedures were not completed and were found out 4. Encountering Amazon security inspection Some sellers even offered suggestions and shared methods for filing complaints about defective products: - Provide product photos (physical product + packaging), screenshots of the listing page, and POA;
- Provide a true review of the product. Submit the product production quality control process and the factory qualification certificate for production, and explain that from production to quality inspection to transportation, all are formal processes, including customs declaration, etc., and there are no counterfeit or inferior products.
In addition, there are sellers who have encountered the same situation and said that it is recommended that the seller prepare to move the warehouse, change the label, rebuild the shelves, follow the process specified by Amazon, and then file a case for appeal. The success rate will be greatly improved. However, as of now, the seller’s problem has not been resolved. At this critical moment approaching the peak season, for Amazon sellers, whether it is account suspension or product removal, it is tantamount to letting all the sellers' efforts go to waste. However, sellers do not need to be too anxious. As long as they always pay attention to the health of the store, file complaints in time to resolve system misjudgment problems, and avoid illegal operations, the peak season sales will not be greatly affected. Here, in order to help all sellers sell smoothly during the peak season, we have also prepared relevant complaint templates for sellers' reference: reply to the keyword [Restricted & Defective POA] in the (Cross-border E-commerce) official account conversation box to obtain the complaint template. Finally, if a seller's product is also judged as a restricted product or a defective product, Welcome to scan the QR code and reply [defect] or [restricted] to join the group discussion |
