What is Super URL? Super URL Review

introduce

When a user searches for a keyword through the Amazon search box and enters a product listing page, the URL it generates will have a certain pattern. The end of the URL is keywords=iphone+6+plus+charger, and the keywords just entered are after keywords.

When you are doing off-site traffic, you can use this link to get customers to place orders and generate sales. This is equivalent to asking these customers to perform a search on Amazon (search for iphone6plus charger) to find the seller's product and achieve conversion. This is also equivalent to telling Amazon that this listing is related to iphone 6 plus charger, which is beneficial to the ranking of the listing corresponding to this keyword.

effect

1. It can be used to attract traffic from social platforms and introduce social traffic into products

2. Fake orders

Super URL for short addresses

A short address can only correspond to one link. If it is traded multiple times or clicked multiple times, there will be problems in both of the above situations:

Remove the timestamp: Because the parameters are incomplete, it is a question whether Amazon has stored and counted the keywords of this super URL. A seller has done an experiment before. He sent a link without a timestamp on SNS and asked everyone to click on it. The number of clicks can be analyzed using goo,gl. However, the number of clicks in the Amazon backend is not counted in the traffic. You can try it.

With timestamp: If a short link is traded multiple times, that is, many orders are completed with the keyword with the same timestamp, this business model does not exist.

risk

Currently, the practice of using hyperlinks to promote rankings has been blocked by Amazon. If you still want to rely on this method to get keywords on the homepage, once the traffic is high in the short term and then suddenly drops, your listing will never be able to recover, so be cautious.