What is Amazon's advertising quality score? Amazon's advertising quality score evaluation

Influencing factors

The quality score includes three elements: product keywords, product information details and user search intention. In addition to these three elements, the core factors affecting the quality score are clicks and click-through rate. Clicks refer to the total number of clicks on your listing, and click-through rate is a percentage, which refers to the ratio of clicks to exposure.

Calculation method:

The quality score is generally calculated out of 10 points. The platform will dynamically sort all the advertising listings in the system and calculate the quality score. In other words, your quality score is not only a reflection of your own listing, but also refers to the performance of your competitors' listings.

Optimization direction

1. Main picture: white background and at least one side is larger than 1000 pixels. The picture shows the most distinctive selling point of the product and is enough to attract users to click.

2. Title: The core keywords should be placed in front.

3. FBA: Whether the product is shipped by FBA and provide a good user experience.

4. Number of reviews and star rating: The minimum requirement is 3-5 reviews, the average star rating is recommended to be above 4 stars, and the review content should be at least 400 characters and include pictures or videos. If the promotion budget is sufficient, it is recommended to have at least 10 reviews and include videos to eliminate users' doubts when browsing the listing and promote orders.

Example

Assume that there are three sellers A, B, and C. For the same keyword, their bids are $1.80, $2.00, and $3.00, and their quality scores are 10, 7, and 4, respectively. In this case, what is the ranking of the ads? A's ranking score is 1.80*10=18, B's ranking score is 2.00*7=14, and C's ranking score is 3.00*4 = 12. Therefore, although A's ad bid is low, it will eventually be displayed in the first place, followed by B and C. This shows that it is not the case that a high bid can lead to a high ranking.