Amazon strikes hard again on reviews? How can sellers turn things around when reviews drop?

Cross-border people have been hit by "surprises one after another" recently. First, there were the lingering fears of the Qingming account scanning , and then there were the fourth review problems that came one after another. Before they could even buffer, they found that their brother-in-law had started to take action on the comments!

Recently, there have been many discussions about review loss in the seller group. We learned that it started with a seller reporting in the group that his product had recently lost a lot of reviews, which led to a bunch of sellers with the same experience.

▲The picture comes from the seller communication group

It is not difficult to see from the sellers' repeated comments that the recent review situation is indeed not optimistic.

It is said that those who sell on Amazon should not try to compete with others in terms of misery, because there will always be someone who is more miserable than you. As one seller on the US site said, he originally had more than 70 reviews, but the number dropped sharply like a roller coaster, and now there are only 30 left.

▲The picture comes from the seller communication group

Coincidentally, this situation is not only found on the US site, some sellers also say that the review drop rate on the Japanese site is similar.

▲The picture comes from the seller communication group

This sudden wave of review loss issues has sellers wondering, is a new round of review elimination on Amazon about to begin?

The phenomenon of losing reviews happens frequently. Have sellers become accustomed to it?

In fact, the loss of reviews is something that is commonplace for Amazon veterans with a little experience . Under normal circumstances, Amazon will carry out a wave of "review purges" in advance during hot selling holidays. Some sellers speculate that in addition to the recent Prime Day reporting that may lead to the loss of reviews, the evaluation may also be the reason for the sharp increase in the review loss rate.

▲The picture comes from the seller communication group

As can be seen from the figure, sellers who have had experience in reviewing have all reported that it is difficult to get reviews now, and the service providers they have dealt with are not very effective, and the frequency of dropouts is still very high.

In this regard, some senior sellers analyzed the following reasons:

1. The service provider’s review effect is not good:

Usually, sellers will entrust some service providers to conduct evaluations, but some unreliable service providers take the money but do not do their work seriously. It is difficult for sellers to contact them after the evaluation is lost, so they can only swallow their bitterness and feel helpless.

▲The picture comes from the seller communication group

2. Buyer’s own problems:

On the one hand, the service provider is unreliable, and on the other hand, it is also related to the buyer's own situation. If the buyer buys things frequently but does not often leave reviews, then it is less likely that the reviews will be lost. Otherwise, it is easy to lose reviews.

▲The picture comes from the seller communication group

3. Amazon strictly investigates fake orders:

Essentially, the main reason for the loss of reviews is that Amazon will delete reviews by judging whether the seller has engaged in fake orders. For example, after some accounts that are specifically used for fake orders are identified by Amazon and added to the "blacklist", the reviews of these accounts will be deleted by the system.

In addition, if the seller’s order-brushing frequency is too stable, and the product has no price advantage , when the conversion rate is much higher than the overall average conversion rate, it is likely to attract Amazon’s attention.

Although sellers are accustomed to losing reviews, it is not a good thing after all. After all, the quality of product buyer reviews directly determines the seller's conversion rate.

The more reviews you get, the higher the quality, the higher the product ranking, the higher the chance of getting free traffic and conversion rate, and the better the competitive advantage on Amazon . Therefore, once the reviews are deleted, the traffic will plummet and the number of orders will also drop sharply.

Put yourself in the seller’s perspective and imagine if the reviews you have worked so hard to accumulate suddenly disappear, no one would be able to accept it.

There is a great risk of fake reviews for fake orders. How can sellers leave reviews correctly?

It can be said that the Amazon system is becoming more and more stringent in identifying fake reviews. After batches of suspicious buyers have been blacklisted, major sellers have lamented that it is now extremely difficult to conduct reviews and leave reviews safely.

However, there are countermeasures for every policy. For sellers who are still insisting on evaluation recently, I would like to remind you to pay attention to the following details:

1. The sales volume of new products is less than 3 orders per day. Too many false orders in a single listing will cause review.

2. If you don’t have traffic, you can make a traffic order first.

3. The number of fake orders for products with natural sales should be less than half of the normal natural sales volume to avoid arousing suspicion.

So how can you leave a review successfully? Here are some tips for your reference:

1. Make sure the review content is in line with the buyer's habits. Do not contain too many compliments and do not be too official or too technical.

2. After receiving the goods, don’t rush to leave a comment. Wait 3-5 days before leaving a comment.

3. The content of the review should not be meaningless. You can focus on the product receiving experience, usage feeling, operation process, and usage effect. This is more authentic and less likely to be deleted.

4. For review accounts, do not have too high a review rate, and do not leave a review for every order. Just control it at around 30%. Foreign buyers do not like to leave reviews, so it is impossible to have a 100% review rate, and not all reviews will be five-star reviews.

Final Thoughts

Instead of being obsessed with retaining good reviews , I think that sellers should focus on studying products and optimizing supply chains. After all, those who can do well on Amazon are not ordinary people. Only when you have enough strength can you stand out from the crowd.

Finally, if you have any questions about the recent commenting issues or experiences you want to share, please leave a message in the comment section below~