Essential work before launching Amazon CPC advertising

1. Optimize images

Especially the main picture (preferably a 3D rendering to highlight the selling point), the overall style of various pictures should be consistent, and the pixels should be compatible with Amazon's zoom function, and should try to reach 1100*1100 pixels.

2. Title and five points

Title relevance; SEO principle one - the closer the core keyword in the title is to the front, the heavier the weight; Format one> core keyword + comma + brand + other detailed selling points; the number of characters should not exceed 200.

Five points description:

①BP is an extension and supplement based on the keywords in the title, including product specifications, packaging, functions, features, uses, advantages, materials, appearance, design structure, additional functions, how to use, after-sales guarantee, customer needs and pain points, etc.

② The five-point description will be included in the keyword index range, and its weight is second only to the title. Proper placement of keywords will help the listing rank higher and increase exposure.

TIPS:

① The first line should be about the selling point that can attract customers the most: directly distinguish the product from other products, stimulate the desire to buy, and write the biggest feature of the product. The last line should be about a sentence that encourages buyers to put aside their concerns and buy directly;

② Make good use of the light that the title cannot let go;

③Avoid keyword duplication

3. Product price

Set the sale price and standard price (sale price=standard price*70%). Set the standard price higher than the peers to attract customers.

4. A+ Page Country

The color of the pictures is controlled within a certain range, and the selling points are highlighted and the description is embellished in detail.

5. Customer Service System

Effectively reduce buyers' concerns (consider consumers' concerns and provide professional answers) VX: PandaAMZ

aQ&A - Make full use of the 4 Q&A positions displayed on the page (you can write some promotions)

b. Comments: A link without any comments is better than a link with bad comments. Try to do a good job in after-sales service to avoid links with bad comments.

6. Must have a Buy Box

The Buybox is the “Add to Cart” button on the product detail page. This is the first prerequisite for being eligible to advertise on Amazon.