UPC Exemption 2020 New Regulations and Practical Procedures

As we all know, when we list new products on Amazon, we need to provide GTIN, and we use UPC more often. Basically, each listing requires a UPC , and the average price of each UPC is about 0.5 yuan.

Don’t think that 0.5 yuan is cheap. If you list 300 items a day, that’s 9,000 items a month. Then, your monthly distribution fee is 4,500 yuan. We can exempt UPC through brand registration and publish products without UPC, EAN, JAN or ISBN, thus saving a lot of money.

According to Amazon's official notice, starting from September 30, 2020 , sellers will no longer need to provide a letter of certification from the brand owner when applying for UPC exemption. We need to provide the product name, pictures showing each side of the product, and pictures of each side of the product packaging.

Amazon says that the UPC exemption process has been simplified. But in reality, the requirements for new sellers are higher. We need to get more authentic and complete products and packaging to increase the pass rate of UPC exemption.

1. Apply for UPC exemption and prepare relevant materials

If you want to apply for brand exemption, you must first prepare one of the following two materials as required:

A: With the product name and at least two (maximum nine) pictures showing all sides of the product and the product packaging;

B: A clear and legible letter from the brand owner, manufacturer or publisher (in the language of the relevant site);

2. Process of applying for UPC exemption

1. Search in the upper right corner of Amazon backend: Apply for Global Trade Program Code

2. Pull down and click: How to publish...

3. Pull down and click: Apply for Global Trade Item Number Exemption

4. Select the category of your product

5. You can select multiple categories, but it is not recommended. Enter the trademark name you want to register or have registered, and check the eligibility

6. Continue to submit proof

7. Enter the product name, add the product with the logo and pictures of each side of the package. Finally submit the application

Amazon will respond to you by email within 48 hours, and you can also check the status of your request in the case log. Once your exemption is approved, you can upload products in the applied category without UPC. It is recommended that you add products after 24 hours.

The exemption is valid for only one month or three months. During the validity period, there is no need to reapply when adding products of the same brand or category again.

After the validity period, if you want to exempt other categories of products, you must go through the exemption process again (the expiration of the previous exemption will not be affected).

Okay, the above are the relevant steps and information for brand exemption. Have you got them all?

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