The wind of "Free America, shooting every day" finally blew towards Amazon's cross-border sellers! On the afternoon of the 13th local time, when former US President Trump was giving a speech at a campaign rally in Pennsylvania, a shooting occurred at the scene. The live broadcast showed that after Trump was shot, his right ear was pierced by a bullet, so his face was covered with blood. However, Trump still did not choose to evacuate. Instead, he raised his fist and shouted "fight!" with a firm face. Behind him was the fluttering American flag, demonstrating his patriotism and strong leadership. Trump's resolute attitude instantly aroused the emotional resonance of countless people, and his indomitable spirit is truly admirable. 🔥However, this incident quickly fermented through multiple reports in the international news media. What far-reaching impact will it have on China's cross-border e-commerce, especially Amazon sellers, from a political and commercial perspective? The impact of Trump's victory (political perspective)
1. Tariff controversy resurfaces! 📈 If Trump wins the election again, he is likely to impose tariffs of more than 60% on Chinese goods, and export costs will rise sharply. According to foreign media reports, in February this year, Trump revealed that he would impose tariffs of more than 60% on Chinese goods after winning the election . Sellers who need to join the seller exchange group, please contact customer service V: FLA66668888 In the campaign debate on June 27, he reiterated this foreign trade policy: a 10% tariff will be imposed on all goods imported into the United States. If this policy is implemented, the profit margins of cross-border sellers will be severely squeezed. 📉 2. Fluctuation of the US dollar exchange rate If Trump wins the election, the devaluation of the dollar seems to be one of his major strategies. His team is exploring how to cause the dollar to depreciate in order to enhance the export competitiveness of American goods. In late April, Trump said on social media that if the dollar continues to rise, the US manufacturing industry will lose competitiveness. The subtext is that he hopes the dollar will depreciate to promote exports. For cross-border sellers, the depreciation of the dollar means that the exchange loss will increase and the profit margin will shrink again. 💸 3. Major challenges and opportunities of cross-border e-commerce📊 If Trump wins the election, he may make a big fuss about US-China trade. He promises to cancel China's "most favored nation" trade status and supports a 60% tariff on Chinese goods. This is undoubtedly a huge challenge for cross-border e-commerce sellers. Trump has always been a supporter of trade wars, and his coming to power is an invisible threat to cross-border sellers. 4. TikTok’s fate turns around📱 Unlike Biden's tough stance on TikTok, Trump seems to have a soft spot for this popular platform. On June 1, Trump joined TikTok in a high-profile manner. As of July 15, his account has exceeded 8 million followers! Not only did he say that "young people can't live without TikTok", he also made it clear on June 15 that he "will never" ban the TikTok app. If he really comes to power, this will undoubtedly be great news for TikTok content e-commerce sellers! 🎉 5. Easing of regional tensions🕊️ The latest Republican campaign platform proposes to prevent the world from heading towards World War III and maintain the stability of the world trade system from a higher dimension. This means that tensions between Russia and Ukraine and the Red Sea region may ease, and tensions in shipping may also be eased. ⛴️ In general, Trump's victory will bring many uncertainties to the cross-border e-commerce industry, but it also contains new opportunities. Sellers should pay close attention to changes in the situation and be prepared to respond! 💪 Of course, Zhaodanmao Cross-border also immediately sent a message to WeChat Moments to remind all sellers that they can arrange to put the products on the shelves for sale! In addition, the search volume for related keywords has increased significantly, and the popularity of these peripheral products may increase again. Some sellers even joked that these products may become hot-selling products in the upcoming Member Day. Faced with this business opportunity, many sellers must be eager to enter the market. However, some sellers pointed out that this type of peripheral products not only have the risk of infringement, but also can only be regarded as short-term hot products. With multiple sellers entering the market, the competition is already very fierce. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888 Is there any risk of infringement when selling peripheral products?However, as it is the early stage of the US election, supporters and supporters are in urgent need of such image elements that can represent the candidates, and cross-border platforms such as Amazon temporarily allow the sale of these products. (There may be account reviews in the future) 📸The possibility of protecting rights is extremely low at present! 1. Seize the opportunity and catch up with Trump's popularity! 🔥 Based on the impact of this incident, the possibility of infringement protection is currently low, and sellers can sell these products with Trump's image with confidence. Especially on the eve of the election, this kind of hot product is a "gold digging" opportunity for sellers. Take advantage of this heat, quickly put related products on the shelves, and drink a bowl of Trump's "hot soup"! 🍲 2. Copyright issues are temporarily relaxed, act quickly🚀 Although this photo is copyright protected, due to the special period of the current election, the platform's review of such products is relatively relaxed. Sellers should seize this window of opportunity, act quickly, and grasp market demand. At this stage, sales and popularity are the most important. We must be good at taking advantage of this opportunity to increase store exposure and sales. 📈 3. Pay attention to subsequent policy changes and make flexible adjustments🧐 Although the risk of infringement protection is low at present, sellers still need to remain vigilant and pay attention to policy changes on the platform. Once the election is over, the platform may tighten relevant policies and conduct strict scrutiny on infringements. It is recommended that sellers prepare subsequent response strategies while enjoying the popularity bonus, flexibly adjust product lines, and avoid unnecessary troubles. 📑 4. Use social media to increase brand exposure📲 In addition to seizing the initiative on the Amazon platform, sellers can also use social media to increase brand exposure. By posting videos and pictures of related products on platforms such as TikTok and Instagram, they can attract more attention and traffic, and bring more potential customers to the store. |
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