Yesterday, Amazon's European and American sites had a large number of price errors. The backend directly gave a suggested price. If you don't lower the price, there will be no shopping cart! 😱

There was an uproar in the cross-border forums and the Zhaodanmao cross-border seller communication group. Many sellers’ FBA links lost their shopping carts and sales were paralyzed.

Especially for European sellers, especially on the UK site, the shopping carts of the entire account were lost on a large scale, and no price or performance-related notifications were received at all📉.

When sellers checked the link, they found that the backend showed "not meeting the requirements to become a recommended offer due to uncompetitive price" and the so-called "competitive price" prompt; this caught people off guard, and it was really a headache to encounter such a random event when the big sale was approaching! 🤯

Now, the sellers have expressed helplessness and anxiety, the whole group is in an uproar, everyone is discussing coping strategies, hoping to resume normal sales as soon as possible📈.

What do cross-border bloggers think about this?

Regarding the shopping cart lost incident, many cross-border bloggers on social media platforms said that this was because Amazon matched the low prices of other third-party platforms, resulting in the shopping cart lost 🚫🛒.

Many sellers agree with this. One seller said that Amazon has been limiting their prices because the platform has detected that several of their products are being sold at low prices on other e-commerce platforms. If they don’t lower their prices, they won’t get a shopping cart. Now they can only choose to sell at a lower price, and they are already in a loss.

In the face of this turmoil, sellers who need to join the seller communication group, please contact customer service V: FLA66668888. Some sellers with normal performance successfully restored the shopping cart through price adjustment. Therefore, most sellers believe that the main reason for the disappearance of the shopping cart this time is that Amazon hopes that sellers will lower prices⬇️.

Earlier, insiders revealed that Amazon has a price monitoring mechanism in its backend. In order to maintain its competitive advantage, the platform requires sellers’ prices not to be higher than those of other e-commerce platforms.

Once the product price is higher than other platforms, Amazon will hide the seller's products, which will force the seller to lower the price📉. However, after the price reduction, the seller's profit will be reduced, and may even cause losses📉💸.

Oh, this shopping cart is really a headache. The sellers have no choice but to adjust the price silently, hoping to get the shopping cart back🛒✨.

Sellers can actually avoid having their selling prices restricted by Amazon by going to the inventory loading tool, deleting the product, and waiting for more than half an hour to delete the product information from the system, and then restoring it using the inventory loading tool.

If the problem is not solved, you can restore the products by uploading a batch of forms. By repeatedly using these two form templates, you can solve the problem of low price restrictions.

In addition to price limits, there are other reasons why shopping carts are lost:

① Newly listed listings: Products that have just been listed may not have a shopping cart yet.

② Competition from copycat sellers: If your listing is copied by others, multiple sellers will compete for the shopping cart, and your shopping cart share will decrease.

③ Sales decline: No sales for a long time or a sharp drop in sales can also lead to the loss of shopping carts.

④ Low conversion rate: The conversion rate of the listing is too low and the shopping cart may be lost.

⑤ Impact of negative reviews: Receiving negative reviews can easily lead to the disappearance of the shopping cart.

⑥ Price fluctuations: If the product price increases significantly, the shopping cart may disappear.

So, how to restore Amazon shopping cart? 💡

1. Shopping cart lost due to "competitive price": Use Google App Image Search to find out the price of the same product on other platforms, and file a complaint against the listing that sells at a low price. At the same time, attach a link and screenshot of the brand manufacturer's website and ask Amazon to rematch the price.

2. Check supplier prices: Make sure the supplier price is not higher than your selling price to prevent the shopping cart from being lost because the price captured by the system is lower than your selling price. Before setting a discount for a new product, it is best to sell a few orders at the normal selling price so that the system can capture the price correctly.

3. Confirm whether it is being copied: First check whether there are other sellers copying your listing. If so, deal with the copying situation ; Sellers who need to arrange for off-site promotion of celebrity videos, please contact customer service V: FLA66668888 If not, you can wait a few days to observe, sometimes the shopping cart will automatically recover. But don't wait too long, try other methods that are more reliable.

4. Open a case and consult customer service: Contact the seller support and ask for the specific reason. Sometimes customer service will suggest lowering the price and waiting for the system to reallocate the shopping cart.

5. Adjust the price: Optimize the price of your product and try to lower it a bit. Amazon will check your price to make sure it is not higher than the price of similar products. There are examples of sellers getting back shopping carts by lowering the price.

6. Optimize Listing: Pay attention to customer feedback, especially negative reviews, communicate with buyers in a timely manner, improve product quality, improve Listing status, and avoid negative reviews.

7. Ensure sufficient FBA inventory: Insufficient inventory will affect the order loss rate, return rate, late delivery rate, etc., resulting in poor account performance. Ensuring sufficient inventory can prevent shopping carts from disappearing.

To sum up, as long as you reasonably avoid these factors, set appropriate prices, optimize listings, and ensure sufficient inventory, your shopping cart will not disappear easily! 😄

Regarding Amazon's pricing policy in 2024, Zhaodanmao can only say: Amazon really wants to squeeze sellers to death now. If every seller's listing is priced according to the "official recommended price", there will be no lowest price, only lower prices, leaving everyone with no room for profit.

What do you think? Feel free to discuss in the comments!