Amazon, TikTok and other giants are increasing their investment! Live streaming sales in the United States will usher in a "highlight moment"

It is learned that according to eMarketer, live shopping in the United States is expected to flourish in 2022 as Facebook, Amazon, TikTok, Twitter and other technology giants are increasing their investment in live shopping.

The vertical fields of live streaming sales are very wide, such as fashion, beauty, fitness, and home decoration, and are constantly expanding to other fields. For example, live streaming sales of equipment such as technological devices and fitness products for men are also becoming popular.

Livestreaming sales has only started to rise globally in recent years. It originated in China. In 2021, China's livestreaming sales market reached $300 billion, accounting for about 12% of retail sales. Three years ago, livestreaming sales was a very small business in China, accounting for 3.5% of all retail sales, and was almost non-existent in the West.

eMarketer estimates that in 2023, the value of China's live streaming shopping market will exceed $600 billion, accounting for 19.4% of retail sales. In addition, the live streaming shopping market in the United States was $11 billion in 2021 and will grow to $25 billion by 2023.

The US live shopping market is also being recognized by major giants. Amazon is investing heavily in Amazon Live; Google also has live shopping on YouTube; Pinterest announced a live shopping project at the end of last year; Twitter has recently made a lot of innovations around creators and monetization in preparation for live shopping; Facebook is also investing, especially on Instagram; and TikTok is also continuing the Douyin model in China.

From the perspective of consumers, live streaming can improve shopping efficiency. From the perspective of brands, live streaming can not only increase sales, but also help promote brands. Through live streaming, brands can attract more time and attention from consumers, which is unmatched by any other marketing method.

Editor ✎ Xiao Zhu/

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