The answers to the Amazon King of War audition questions are announced!

1

A. Merkel

C. Ninetos

B. Boris Johnson

D. Macron

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Merkel is the German Chancellor, Boris Johnson is the British Prime Minister, Niinistö is the President of Finland, and Macron is the President of France. Amazon has not yet opened a site in Finland, so the answer is C.

2

A. Only products with text and image information that meet the requirements can be registered for the flash sale.

B. You do not need to have inventory of the promotional products to participate.

C. Products participating in “flash sale” activities need to be delivered by FBA.

D. Additional registration fees are required to register for flash sales.

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Products participating in Amazon’s “flash sale” event must meet the requirements of FBA delivery and have inventory before they can register, so the answer is B.

3

A. Close products or keywords that are not performing well

B. Reduce the bid price of keywords

C. Increase the daily budget of the ad group

D. Add the words to negative keywords

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The calculation formula of Acos is advertising expenditure/advertising sales, and AB are both operations to reduce expenditure, which can effectively reduce Acos. Option CD cannot directly affect Acos, especially D is a very wrong operation, so the answer is AB.

4

A.Apple Transparent Plastic Cell Phone Case for iPhone X iPhone XS

B.Apple iPhone X iPhone XS Plastic Transparent Cell Phone Case

C.Plastic Transparent Cell Phone Case for iPhone X iPhone XS

D. Cell Phone Case Transparent for iPhone X iPhone XS

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Amazon stipulates that it is forbidden to directly use APPLE, SAMSUNG or other brands when writing titles, which will involve brand infringement. Unless you obtain brand authorization, if you directly write the Apple brand, it will be an infringement. However, adding the preposition for can avoid the infringement problem. Both options AB have the same error, so the answer is AB.

5

A. Being copied

B. Poor account health

C.Price Factor

D. Delivery address

E. Incomplete product information

F. Insufficient FBA inventory (out of stock)

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A. If the price of the product being copied is lower than yours, your shopping cart may be easily snatched away by others, so you may lose your shopping cart if the product is copied by others.

B. Poor account health (i.e., ODR exceeded) will cause some shopping carts of self-delivered products to be lost.

C. Price factor. If a product is available for both self-delivery and FBA, if the prices of the two are inconsistent, one of them may lose the shopping cart.

D. Delivery address. The delivery address in the upper left corner of the product page is in China, which will also cause the shopping cart to not be displayed.

E. Incomplete product information will only affect the product display and will not affect the shopping cart.

F. Insufficient FBA inventory will affect product display, but will not affect the shopping cart. Therefore, the answer is ABCD.

6

A.Sales

B.Unit price

C.BTG

D.Keywords

E. Title

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Pay attention to the question stem. The key point is "direct factors". If you choose indirect factors, you will fall into a trap. BTG is a classification node, which means that your listing is in a certain category. The ranking of different categories is different; sales volume is the main direct factor affecting the ranking; product unit price is a direct influencing factor newly added by Amazon after 2018. This is why low-priced products and high-priced products have different rankings under the same sales volume;

Keywords also affect rankings, but they affect order volume through keyword exposure, and order volume affects rankings, so it is an indirect factor; the same is true for titles and keywords, which are more indirect reasons. Therefore, the answer is ABC.

7

A. The conversion rate of the product itself

B. Main image

C. Bidding

D. Ad matching mode

E. Competitive product performance

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Note that the question stem says "does not belong to". If you choose it as "does belong to", it is easy to fall into a trap.

The main picture will not affect the display, but it will affect the click; the performance of competing products will not directly affect the display, but it will affect the actual conversion of the advertisement; conversion rate is the primary principle of A9 judgment, and bidding is an important factor in advertising. Choosing precise, broad, or phrase matching will affect whether Amazon allocates display volume to your product, so the answer is BE.

8

A. Using the EBC feature (commonly referred to as the “A+” tool), brand owners can change the product description of their brand ASINs.

B. Adding EBC to product detail pages and using it effectively can increase product conversion rates, page views, and sales.

C. Image keywords must be submitted when uploading images. Image keywords will be displayed on the product details page so that they can learn more about your product.

D. The review of A+ pages will not exceed 7 working days, and it may take up to 24 hours to be displayed on the details page.

E. Shipping details and references to non-Amazon customer service such as "free shipping" or "delivery schedule" or "please contact us" on the A+ page will cause the description to be rejected by the system.

F. You can add a description of your brand’s unique story through A+. The brand story description must be combined with the product description in the EBC you submitted.

G. This feature is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process

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The correct answer is ABEF. Let me explain to you what is wrong with the wrong options CDG.

C- (Error: Image keywords should consist of a simple sentence describing the image (e.g., "A blender is on the cabinet next to fruit, yogurt, orange juice, and smoothie cups."). Image keywords do not appear on product detail pages, but they do appear on screen reader applications used by visually impaired customers to help them learn more about your product. They also help your product appear in search results.)

D (Error: The review of A+ pages will not exceed 7 working days. The review may take up to 7 working days to complete. During peak periods, it may take longer)

G. (This is also true for products that were mistakenly enrolled in certain managed selling programs. For example, Launchpad and Amazon Exclusives. Once approved, you can only add EBC to products in your approved brand catalog)

9

A.HTTP Header

B. JavaScript

C. CSS

D. DNS

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Option A: HTTP Header is the most basic information. Websites can use developer tools to see which headers the browser sends when requesting a web page. The User-Agent header contains browser information and operating system information.

Option B: JavaScript can get information such as time zone, screen size, computer type (laptop/desktop), battery level, etc.

Option C: You can get some information through pure CSS, for example, you can directly query the Windows system version and Windows theme.

Option D: DNS can be used to determine the user’s precise provincial location, even if the user has already circumvented the firewall.

10

A. Browser version

C. Intranet IP

E.CPU Model

G. Graphics card model

J. Motherboard machine code

J. Motherboard machine code

B.External IP

D. Operating system environment

F. Network card model and MAC

H. Sound card model

I. Hard disk machine code

K.Display resolution

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Option A: User-Agent includes items such as Chrome 74.0.3729.131. More than half of people in the United States use the latest version of Chrome to browse Amazon. It is not unique and has a high repetition rate, so the browser version is not used as a reference factor.

Option B: User-Agent includes an item. There are approximately 4.29 billion external IP addresses in the world. Each external network interface will only be assigned one, which is unique and has a high entropy value.

Option C: WebRTC capture, the intranet IP is automatically assigned by the router, and can also be set by yourself. It cannot be repeated in a single LAN. The intranet IP under different public IPs can be repeated, but it is not unique and is not used as a reference factor.

Option D: User-Agent capture, which contains important time zone information, font information, etc., and has a high entropy value.

Option E: JavaScript crawling, uniqueness, and entropy value.

Option F: User-Agent includes the MAC address and model of the network card, which are hard-coded and unique, and have a high entropy value.

Option G: JavaScript (WebGL or Canvas) capture, the hardware number of the brand model is unique and has a high entropy value.

Option H: JavaScript (AudioContext) captures the hardware number of the brand model, which is unique and has a high entropy value.

Option I: JavaScript crawling, the machine code cannot be changed, is unique, and has a high entropy value.

Option J: JavaScript crawling, same as above.

Option K: User-Agent includes items. There are only a dozen commonly used resolutions with a high repetition rate, so it is not used as a reference factor.