How to find an off-site promotion website that suits you

text

How to find such promotional websites through competitors? Today I will introduce several methods to you:

1. Use Ahrefs

Step 1: Find the link to your competitor’s product detail page on Amazon.

Of course, if you search through different channels, the URLs you get will be slightly different.

For example, I go to the catalog of the Anker store, go to "audio" → "speakers", and click on the first Bluetooth speaker.

The product URL link is as follows:

https://www.amazon.com/Anker-Soundcore-Portable-Bluetooth-Playtime/dp/B016XTADG2

However, if I search for the keyword "Anker Bluetooth Speaker" directly in the Amazon front-end search box and enter the product details page, the URL link I get is like this:

https://www.amazon.com/Anker-Soundcore-Portable-Bluetooth-Playtime/dp/B016XTADG2/ref=sr_1_1_sspa?s=electronics&ie=UTF8&qid=1528097741&sr=1-1-spons&keywords=Anker+Bluetooth+Speaker&psc=1

According to Amazon's algorithm, when entering the product details page through different channels, the link address will change accordingly. This is also an important algorithm for Amazon to track traffic sources.

So when there are so many forms of links for the same product, which link should I put?

You can just extract the information from the url like this:

https://www.amazon.com/dp/B016XTADG2

Step 2: Put the link in ahrefs and analyze “backlinks”

What is a backlink? It refers to all the external links pointing to the URL you want to query.

For example, there are two websites, A and B. Now I put a link to website B on a page of website A.

Then for website B, the link on website A is the external link of website B.

You can also understand it as the form of "friendly links" that we usually see.

Because we know that when doing off-site promotions on Amazon, the final purchase page still has to return to the Amazon product details page. The promotion website will definitely have a button or link to direct customers to the Amazon platform.

So although we are looking for off-site promotional platforms, we are actually looking at which promotional platforms are making external links to Amazon.

Step 3: Filter out-of-site promotion platforms from external links

In the search results, we can see many promotion channels, including alliances, review websites, promotional websites, etc. We can look for those promotional websites in a targeted manner, analyze the posting conditions of the corresponding platforms one by one, and find websites that meet our brand positioning and product characteristics.

Of course, when using this tool, you should also think divergently and look specifically at which platforms your competitors generally promote their products on, how they promote them, whether they prefer to find affiliate bloggers, or prefer review websites, or whether they focus their main energy on promotional websites.

Second, use Google Advanced Search

Usually our search habit is to directly enter keywords in the search box to search, which is convenient and simple;

But the results of advanced search will be more precise

I personally think the three filter conditions in Google Advanced Search are very practical, especially when looking for off-site promotional websites.

The three filtering conditions are: voice, region, and last updated time.

If my Amazon is a US site and I want to find a US promotional website, then I will set the region to the US and the language to English;

I want to find out the promotions of my competitors within a day, week, month, or year, and I can do this based on the "last updated" filter.

The search terms can be in the form of: "Competitor brand name + product main keyword + deals"

The specific instructions are as follows:

The search results are as follows:

Finally, we can analyze the promotional websites we are interested in and make further promotional plans.

<<: How to set up Amazon social media discount codes

>>: Deal development letter tutorial for beginners

What is the current market situation and operation situation of Amazon?

Blog

Overstock, an American home furnishings e-commerce company, achieved revenue of US$795 million in the second quarter, a year-on-year increase of 4%.

Blog

Attention! Amazon, FB and Google have completely banned such products

Recommend

The more new products are promoted, the more losses they make! Sellers spend over 300,000 yuan to sell them, and they slam Amazon's "blood-sucking plan"?

▶ Video account attention cross-border navigation ...

The British pound is no longer stable! The European economy is in recession, and cross-border sellers are clearing out their inventory and "running away"...

It is learned that according to foreign media repo...

How to find an off-site promotion website that suits you

What is the current market situation and operation situation of Amazon?

Overstock, an American home furnishings e-commerce company, achieved revenue of US$795 million in the second quarter, a year-on-year increase of 4%.

Attention! Amazon, FB and Google have completely banned such products

Poshmark's revenue in the second quarter was $89.1 million! The number of active buyers reached 8 million!

Big reversal, Amazon's illegal variants are automatically unblocked

What is VIPON? VIPON Review

What is AMZblack? AMZblack Review

What is 2Cshop? 2Cshop Review

What is Xiaofeixia Logistics? Xiaofeixia Logistics Review

eMarketer: Forecast for growth of third-party e-commerce platforms in the United States by 2023

Recommend

The more new products are promoted, the more losses they make! Sellers spend over 300,000 yuan to sell them, and they slam Amazon's "blood-sucking plan"?

Public enemy of the United States? Amazon is boycotted! Sellers' orders are declining! Bezos publicly stated...

Amazon sellers, here are all the product selection steps and product selection tools you need!

What is VISA? VISA Review

What is Snagshout? Snagshout Review

What is Foreign Trade Wolf? Foreign Trade Wolf Review

The Ultimate Amazon Advertising Tip

Tool recommendation: These screen recording software are both free and easy to use

Amazon sales have been falling for a long time! Only 1.9 million active sellers left?

The British pound is no longer stable! The European economy is in recession, and cross-border sellers are clearing out their inventory and "running away"...

Best Buy's profit in the first quarter exceeded expectations! Weak demand will bottom out before the end of the year!

Use 4 methods to find the correct Amazon backend keywords

Halloween selection in the US! Etsy reveals search trends for holiday decorations

Social e-commerce is booming! US influencer marketing spending is expected to grow 33.6% in 2021!

Revealed! New directions of Amazon's popular categories that you don't know about!