Want to know where Amazon traffic comes from? This feature is ready for you...

Xiaofenshen is often asked questions about background data, and the most common question is - "Do you know where to check the source of background traffic?"

Backend data is an operational area that is very valuable to dig deeper into. Using data to judge store operations and make targeted adjustments is an essential skill for high-level operators. The source of traffic is data that everyone wants to master very much, so is there anything useful that can help you see the source?

The following is the protagonist that Xiaofenshen wants to talk to you about today—— Amazon Stores Insights

Amazon Stores Insights is a feature for brand stores. Through this feature, you can obtain a series of store operation data to track the store's operating status. This feature can display the performance of each store's pages and traffic sources, and provide daily visits, page views, etc. for sellers' reference.

Data such as page visits, sales, and traffic can be tracked every day, and tables can be downloaded. At the same time, this function can also manually mark the source of external traffic, so that sellers can accurately grasp the effectiveness of off-site advertising activities.

For example, if a seller organizes an event on Facebook and posts a link to his own store, how can he track the traffic coming from Facebook? This requires working on the posted store link.

First of all, the tag tracking function is limited to the following three methods

If there is a "?" in the link, you need to delete the content after the question mark and add the following string "channel=label name". For example, to track traffic from Facebook, sellers can directly add this "channel=Facebook" after the link to be shared (if there is no question mark in the original link, you need to add it before the channel). The final effect is as follows

https://www.amazon.cn/stores/brand?channel=Facebook

Finally, please note that you must use English characters and do not include spaces or other special symbols except hyphens and underscores.

These data are used to label and track the effectiveness of your own promotion activities, and are very useful for formulating effective promotion plans that should be focused on. Sellers who are struggling to find the most effective promotion channel can use this function as soon as possible. Currently, only sellers in brand stores can use this function.

Like the data provided in Amazon Stores Insights above, the seller’s backend is actually a large platform for displaying data. Sellers need to know what data they are seeing and what it represents.

These are not fully understood by new sellers or even long-time sellers, so they cannot analyze the current status of their stores and optimize them accordingly. Sellers who are troubled by this aspect, hurry up and consult Xiaofenshen~ there are small surprises waiting for you!

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group