After the big promotion, the storage capacity was cut again? Amazon strongly promotes AWD surrounding services

In the past two days, sellers in our community have reported that Amazon has started to cut inventory capacity again!

Some sellers in the community reported that the inventory capacity has been cut a lot, basically what is sold during the promotion is cut, leaving no room for restocking. Now many sellers' inventory capacity can only sustain sales for more than a month. If the inventory capacity is cut at this time, it will be sold out soon. Generally speaking, everyone will maintain a certain amount of off-site and large discounts after the promotion to maintain traffic, but now that they cannot restock, they can only temporarily increase prices to control inventory.

After collecting feedback from many sellers, I found that after several rounds of inventory cuts in October, sellers with higher IPI scores will be less likely to be cut, at least they will not turn red after the inventory cuts and have to pay overage fees. If the IPI is lower than 400 points, there is a high probability that the inventory will be cut red, resulting in sky-high overage fees. There will be the next round of IPI measurements after December 15, so it is best for everyone to pay more attention to the IPI score during this period.

While Amazon is cutting its warehouse capacity, it is also promoting AWD to sellers. We have mentioned this new plan before. Amazon said that sellers can use the AWD plan to achieve automatic replenishment and send inventory to the FBA processing center with one click, getting rid of the previous cumbersome and expensive first-leg transportation and warehousing process. In Amazon's words, it is to "ensure that sellers always have the right amount of inventory at the right place and at the right time."

In fact, to put it bluntly, it is just a third-party overseas warehouse officially cooperated by Amazon. The difference from the previous satellite warehouse is that AWD can set automatic replenishment and does not need to use AGL official logistics for the first leg. According to the actual feedback from sellers, AWD uses the Amazon logistics network when replenishing FBA operation centers, and the replenishment will indeed be faster. In addition, the inventory is stored in the AWD planned warehouse, which can be displayed as normal sale at the front desk. Sellers using the plan can also manage the inventory of all planned warehouses on the same page.

The downside is that although the delivery to the warehouse is fast, the speed of delivery when the automatic replenishment is triggered is not ideal. I guess it may be a problem with the connection between the Amazon system and the third-party warehouse. In addition, if the seller's store capacity is insufficient, it is impossible to replenish the FBA warehouse, which is actually not very helpful in solving the storage capacity problem. If the seller is being held back by Amazon to cut the storage capacity, the AWD warehouse is also powerless. The only solution is to move the inventory of unpopular products to the AWD warehouse and maintain the FBA warehouse with popular products with high turnover rates.