I didn’t expect that Orolay, a strange Chinese brand, would become popular in the United States.

Recently, foreign media reported that a Chinese fashion brand named Orolay has become popular. How popular is it? Fashion magazines, fashion editors, CNBC, etc. have all mentioned Orolay. It is understood that Orolay is located in Jiaxing, Zhejiang, and was founded in 2006. It started online sales in 2010, mainly targeting consumers in North America and Western Europe. The company said, "Our goal is to build a fashion brand that is loved by people all over the world."

Why is this brand from Zhejiang, China so popular in the United States?

At present, Orolay's winter coat has become a best-selling item on Amazon, and some fashion critics have compared Orolay with Canada Goose and Moncler. They believe that Orolay's price of only $129.99 is more worth buying than the latter's price of more than $900.

Now, Orolay's winter coat is called "Amazon coat" by Americans. This thick down coat for women is available in five colors. The reason why this coat can represent Amazon is because of its amazing sales. The number of reviews on Amazon's e-commerce website has exceeded 6,000, and more than 80% of them are 4-5 stars.

Low prices can also dominate the rich area

Last March, the famous American writer Amy Larocca noticed Orolay's winter coat, which was sold for only $89 last year. She saw that almost every woman in the famous wealthy area - the Upper East Side had one.

Larocca tracked down some of the consumers who bought Orolay to find out how they discovered it and wrote about it. Nearly a year after the article was published, the humble Orolay coat has gone mainstream and, while prices have risen, it is truly ubiquitous in the city.

Orolay also has his own Instagram account dedicated to photographing women. The coat is popular in Philadelphia, Detroit and Canada, as if it has become a representative of the upper-class community.

Orolay's coats have been popular for more than two years and have established their own reputation in the United States. This down jacket is not only reasonably priced, but also very fashionable and user-friendly. Based on the product description, we can clearly see its selling point.

The hood with soft faux sheepskin lining keeps you warm and makes the jacket more elegant. The smooth zipper with silk handle design, modern style makes this fashionable jacket fit your body better. 6 oversized pockets, forming a quilted design, beautiful and practical. The special side zipper design, when you zip it down, you can move more easily, making you more comfortable in your daily life.

Alexis DeSalva, senior retail and e-commerce analyst at consulting firm Mintel, said its success is partly due to the social influence of shoppers. According to a Mintel survey conducted in the United States in September 2018, 56% of women aged 18 to 34 were willing to buy a product because their friends posted related shopping information on social media.

Most importantly, in addition to price and style, the Orolay jacket is also a product that has been fully reviewed by consumers and is willing to be shared on social platforms, which will influence women's shopping decisions, prompting them to buy goods and even share them with others. In the future, I hope that more Chinese brands will explode in the international market!

( Source: China Fashion Circle )