What is Manual Targeting? Manual Targeting Review

Manual Targeting is Amazon’s manual advertising. In manual advertising settings, you need to add advertising keywords, and the ads are displayed through customer search keywords.

Ad keyword matching method

1. Broad Match

Broad matching can bring maximum exposure to products. If the customer's search terms contain all the advertising keywords or their synonyms, they will be matched and the ads will be activated. It can match spelling errors, singular and plural, similar keywords, and no order is important.

2. Phrase Match

You can add some words before and after the keywords you set, including identification of singular and plural, ing, prepositions, etc. However, the keywords in the search terms must be in the same order as the keywords entered into the ad group.

3. Exact Match

The customer search term must be exactly the same as the ad keyword, or very close to the ad keyword, in order for the ad to be displayed. This type can only recognize simple forms such as singular and plural, ing, etc.

The difference between manual and automatic ad placement

1. Manual ads have keywords set in the delivery, so the exposure and traffic sources will be imported directly from these keywords first. When a user searches with the keywords you set, your listing will be displayed on the search results page. Of course, the display of manual ads also needs to take into account your choice of keyword matching method. There will be differences in the matching and display of broad matching, phrase matching and exact matching.

2. The ad space of automatic ads is preferentially displayed in the middle of the detail page of the relevant listing. The source of its traffic is often imported from other related listing pages. This is why we see a lot of ASIN code data in the automatic ad report. Automatic ads are displayed on the detail page of related products to provide consumers with alternative options. When consumers use keywords to search, they see a product that they initially like in the search results and click on the listing. At this time, the search result page is pushed to the listing details page. Then, consumers will view it multiple times between pages in the closed loop of traffic built by Amazon. Therefore, sometimes the traffic of automatic ads is greater than that of manual ads.