What is Manual Targeting? Manual Targeting Review

What is Manual Targeting? Manual Targeting Review

Manual Targeting is Amazon’s manual advertising. In manual advertising settings, you need to add advertising keywords, and the ads are displayed through customer search keywords.



Ad keyword matching method


1. Broad Match


Broad matching can bring maximum exposure to products. If the customer's search terms contain all the advertising keywords or their synonyms, they will be matched and the ads will be activated. It can match spelling errors, singular and plural, similar keywords, and no order is important.


2. Phrase Match


You can add some words before and after the keywords you set, including identification of singular and plural, ing, prepositions, etc. However, the keywords in the search terms must be in the same order as the keywords entered into the ad group.


3. Exact Match


The customer search term must be exactly the same as the ad keyword, or very close to the ad keyword, in order for the ad to be displayed. This type can only recognize simple forms such as singular and plural, ing, etc.


The difference between manual and automatic ad placement


1. Manual ads have keywords set in the delivery, so the exposure and traffic sources will be imported directly from these keywords first. When a user searches with the keywords you set, your listing will be displayed on the search results page. Of course, the display of manual ads also needs to take into account your choice of keyword matching method. There will be differences in the matching and display of broad matching, phrase matching and exact matching.


2. The ad space of automatic ads is preferentially displayed in the middle of the detail page of the relevant listing. The source of its traffic is often imported from other related listing pages. This is why we see a lot of ASIN code data in the automatic ad report. Automatic ads are displayed on the detail page of related products to provide consumers with alternative options. When consumers use keywords to search, they see a product that they initially like in the search results and click on the listing. At this time, the search result page is pushed to the listing details page. Then, consumers will view it multiple times between pages in the closed loop of traffic built by Amazon. Therefore, sometimes the traffic of automatic ads is greater than that of manual ads.

<<:  What is Kimberly Clark (China) Co., Ltd.? Kimberly Clark (China) Co., Ltd. Review

>>:  What is Mumzworld? Mumzworld Review

Recommend

What is California CAL FIRE? California CAL FIRE Review

In California , certain products related to fire s...

Latest, 9 ways to find the best Amazon keywords!

The importance of keywords is self-evident. Keywor...

Amazon review violations, for the sake of account security, you must be vigilant!

In Amazon operations, reviews play an important ro...

Q4 US retail sales will reach $1.33 trillion! How is online consumption performing?

<span data-docs-delta="[[20,"获悉,根据oresight...

What is Social Mention? Social Mention Review

Social Mention is a free analysis tool that can se...

FedEx invests in FourKites to build smart supply chain platform! Amount not disclosed!

<span data-shimo-docs="[[20,"获悉,6月21日联邦快递公...

What is ReplyManager? ReplyManager Review

ReplyManager is a web-based email management tool ...

More than 200,000 toys recalled by CPSC! Available on Amazon and Walmart

It is learned that on March 21, the U.S. Consumer ...

Walmart and HomeValet have reached a cooperation! Launched a smart temperature-controlled delivery box!

<span data-shimo-docs="[[20,"获悉,据外媒报道,近日沃尔...

What is Mumzworld? Mumzworld Review

Mumzworld is an online retailer in the Middle East...

Amazon becomes a pigpen for suppliers? "Pig-killing" schemes emerge in endlessly!

On May 18, Shenzhen Huaqiang North Building sudden...

Must-read! 8 predictions for the most potential blockbuster products in 2021

Consumers have formed new shopping habits after th...