Shein surpasses Amazon in Q2 to become the most downloaded shopping app in the United States!

It is learned that data from Sensor Tower shows that in the second quarter of 2022, Shein successfully surpassed Amazon to become the most downloaded shopping application in the United States.

According to Sensor Tower data, Shein had 6.8 million downloads in the United States in the second quarter, a 13% increase from the previous quarter, while Amazon had 6.3 million downloads, a 7% decrease from the previous quarter.

Sensor Tower also pointed out in the report that in the second quarter of 2022, Amazon's average monthly active users (MAU) were three times that of Shein. However, the gap between Shein and Amazon is gradually narrowing. Specifically, in the second quarter of 2020, Amazon's monthly active users were almost 9 times that of Shein; by the second quarter of 2021, this number dropped to 4 times.

Additionally, Shein has seen consistent quarter-over-quarter growth in downloads over the past three years, with Shein downloads in the U.S. growing 436% in the second quarter compared to the second quarter of 2019.

According to reports, in the second quarter, the number of shopping app downloads in the United States was slightly more than 74 million, and Shein accounted for 14% of the share. Although it is temporarily behind Amazon in terms of MAU, Shein is gradually gaining the favor of American consumers with its ultra-low prices and a large number of choices.

According to Shein's official information, SHEIN was founded in 2012 and is a global fast fashion e-commerce platform. It currently directly serves consumers in more than 150 countries and regions around the world, with operation centers in Guangzhou, Singapore, Los Angeles and other major markets. SHEIN sells 600,000 items for selection every day, covering multiple categories such as clothing, shoes, beauty, and home furnishings.

Editor ✎ Nicole/

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