Amazon launches Black Friday pre-event, kicking off on November 17

It is learned that on November 6, Amazon announced that it will launch a Black Friday warm-up event starting from November 17 and lasting until November 27. The warm-up event will be launched for brand products such as Lancome, Lego, Peloton and Yeti.

Additionally, buyers will be able to receive 24-hour advance notifications of discounts on items they have added to their wish list, shopping cart or "saved for later" list through Amazon's Alexa. Buyers will also be able to make purchases by using the prompt "Alexa, buy this for me."

Amazon also announced that it will showcase discounts on branded merchandise, including Dyson and TCL, during Prime Video's first Black Friday NFL game on November 24.

In October, Amazon just held its Prime Big Deal Days promotion event and revealed that sales exceeded 150 million items. The event to some extent kicked off the holiday shopping season.

Other retailers are also preparing for the arrival of Black Friday. Recently, Walmart recently announced that it will launch two waves of promotions on Black Friday, one in-store and one online. As competition becomes increasingly fierce, Amazon plans to extend its Black Friday promotions to maximize the competition for peak season traffic.

Recently, Amazon just released its third-quarter financial report, revealing that its online sales increased by 7.1% to US$57.3 billion, while physical store sales increased by 5.6% to US$5 billion, and product sales increased by 6.5% year-on-year to US$63.2 billion.

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