These two major changes in Amazon's front-end and back-end will affect your profits and sales!

These two major changes in Amazon's front-end and back-end will affect your profits and sales!

Front page changes
New category node added to the frontend : Climate Pledge Friendly

Take a look at the category node of the product below. The newly added category node is Climate Pledge Friendly .

1. Climate pledge friendly exposure sections are only available under certain keywords in some categories. The existing sections are as follows:

Climate Pledge Friendly: Apparel

Climate Pledge Friendly: Beauty

Climate Pledge Friendly: Computers

Climate Pledge Friendly: Electronics

Climate Pledge Friendly: Grocery

Climate Pledge Friendly: Health and Household

 


2. How to obtain this certification

1. Spend money to find a testing agency to issue a carbon neutrality certification report

Advantages: Covers more and wider products

Disadvantages: Not environmentally friendly (costs money)

2. Apply for Amazon's own compact packaging design

Advantages: Environmental protection (free)

Disadvantages: Currently, the categories of products available are limited


Backstage advertising time-sharing price adjustment function

This feature is still in testing, so it may not be available to all sellers.


In the campaign bidding strategy under Amazon advertising campaign settings, other bidding plans have been added. This plan can be based on a timetable rule, which is what sellers call the time-sharing price adjustment function. At present, this function increases the bid percentage, so the bidder can only set a basic bid first and then increase the bid at a certain time.

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