Amazon loophole allows unlimited reviews?

Recently, a new "black technology" method suddenly emerged in the circle of friends, claiming that it can get 1,000 reviews within a month, and all of them are high-authority "Early Reviewer" reviews.

For a time, service providers from all walks of life were promoting this extremely intimidating "unlimited early comments", and you could see dozens of them in your circle of friends every day.

What is the principle behind this so-called unlimited early reviewer system? Are there any risks? Can you really get a thousand reviews a month?

The implementation principle of infinite black technology

We sellers all know that some black technologies are actually very simple to explain, and the service providers are just taking advantage of the information gap. For example, the previously popular black technology of forced opening, to put it bluntly, is to pretend that your account has been hacked and ask the customer service to help freeze it, and then unlock it after self-proof.

The principle of unlimited early reviewers this time is also very simple, that is, after deleting the parent SKU, the registered early reviewer program still exists.

Let me briefly tell you the steps. First, determine the target ASIN for review. This ASIN must comply with the regulations of the early reviewer program, which means that the number of reviews cannot exceed 5.

Create a new parent ASIN, then add the target ASIN as a child variation of the new parent, and then use the new parent's SKU to apply for the Early Reviewer Program.

After the application is successful, delete the newly created parent asin above , and the target asin will be independent. Create another parent asin and add the scattered target asin to the child variant. Then use the second newly created parent SKU to register the early reviewer again, and delete it after success.

"Create a new parent variation - add the target ASIN as a child - declare as an early reviewer - delete the parent after success". By repeating this step continuously, the target ASIN can participate in multiple early reviewer programs at the same time.

Each program will independently count the number of reviews added through the program, and the early reviewer program will stop after 5 reviews, so in theory, as long as an ASIN participates in 200 programs at the same time, it can get 1,000 reviews! Isn’t the service provider really deceiving me?

The Problem of Infinite Black Technology

Any seller who knows a little about the Early Reviewer Program can see the problem with this approach.

First of all, early reviewers don’t leave many reviews all at once. Instead, Amazon will continue to request and push reviews to you during the one-year service period. Reviews come very slowly and randomly. Many students who have used it said that there is often no movement for one or two months. In other words, even if you report a 1,000-review plan for an ASIN, it is unlikely to get 1,000 reviews in one month.

Secondly, the early reviewer program charged a fee for each review. Although this black technology allows an ASIN to register multiple times, the fee for each review is still $60. Four hundred dollars in exchange for a few random reviews in a year is a bit scary.

The most important thing is that this operation really exploited the loopholes in Amazon's algorithm, and it is only a matter of time before it is blocked. And Amazon's rectification is not difficult at all. As long as it takes one more step to capture the registration status of the sub-ASIN, the ASIN that has already exploited the loophole can be returned to its original form.

When service providers are frantically pushing some black technology in the circle of friends, it is usually the edge of this black technology being blocked. Although I have introduced the specific operation and principle of this method above, I still recommend that small and medium-sized sellers try not to try it.