Amazon backend official announcement! Video function is fully open

Some time ago, there was news that Amazon will open the main image video function to non-brand sellers in the third quarter, so that all sellers can use this function which is very effective for conversion.

Originally, this main picture video function was only available to registered brand sellers. The main picture video can allow buyers to understand the product more intuitively and quickly. Non-registered sellers will also find service providers to use VC to upload the main picture video. So if Amazon really gives the video function to all sellers this time, it will definitely be a big benefit to sellers.

Just yesterday, Amazon announced in the background that the video function is officially open to non-brand sellers . Now you can directly access the video function in the background without filing.

According to official data released by Amazon, nearly 70% of consumers learn about product features by watching sellers’ videos . The average conversion rate of products with main pictures and videos is nearly 10% higher than that of products without main pictures and videos. Now Amazon has completely opened this feature to all sellers. Non-brand sellers no longer need to spend money to find service providers. Sellers who want to improve their product conversion rates must consider this feature.

Now let me tell you how to upload videos.

First of all, the function of adding videos was separated from the A+ page last year. You can directly enter the video management page through the path of "Inventory→Upload and Manage Videos".

On the video management page, you can edit existing videos and upload new videos, paying attention to the video format, size, and duration. For specific parameters, you can refer to the official instructions on the upload page.

After uploading as required, the video will be displayed on the product page. Specifically, it will be displayed in the following two locations: the last one in the main product picture and the "Related Video Shorts" at the bottom of the product details page.

If there are more than 6 pictures, the video may not be displayed properly in the main picture and video position. You can delete the extra pictures and refresh it to try again.

There are two points to note.

1. Now a single video can correspond to multiple different ASINs, or a single ASIN can correspond to multiple different videos. The above functions can be achieved by matching in the background, which is similar to the A+ page.

2. Thumbnails cannot be uploaded by yourself. Instead, automatically generated thumbnails are used uniformly, and sellers can track the progress of video uploads.

In a wave of updates in the middle of last year, Amazon painted a not-so-small pie for sellers, saying that it would launch a ratings performance system through which sellers can collect some consumer-related data , such as buyer portraits, positioning, etc. At present, there is no sign of this function, and sellers can only see basic data such as the number of views in the background.

Whether the data is complete or not is just the icing on the cake. Whether there is a video or not is more important to sellers . So overall, the opening of the video function is a great update. Everyone can consider putting an introduction video on their products in the background to effectively improve product conversion. With some promotional methods to get traffic, the product can be promoted faster. Finally, I will help you collect a product promotion process, and combine the video function to pull up the ranking before Member Day.