Amazon strictly enforces the second review, and a large number of sellers are forced to close their accounts!

Amazon strictly enforces the second review, and a large number of sellers are forced to close their accounts!
Recently, some sellers suddenly received emails for the second review of their accounts. As of today, a large number of sellers still say their accounts are inactive! This makes people wonder if Amazon has started another large-scale sweep of accounts.


01

Amazon suddenly launched a second-instance trial, and a large number of sellers suffered


One seller complained that the sweep of accounts in August last year seemed like yesterday, and now it is happening again. The same thing is that the accounts that failed the second review still failed! Moreover, there is more than one seller who has experienced this...


It is understood that this time Amazon's second review action not only targets self-registered sellers, but also accounts under the merchant link. Amazon sellers who sell goods on the Internet are even more miserable. They have received many consecutive emails of account suspension, and each one stimulates the sellers' fragile nerves. Some sellers said that two-thirds of their accounts have triggered the second review. When Amazon scans their accounts, sellers with multiple accounts are really crying.


There were also service providers reminding people in the circle of friends: The number has been scanned, go home and check your account quickly. This time the first instance triggered the second instance, and the second instance number triggered the second instance again.


It has been more than a month since Amazon’s last large-scale re-examination, but sellers are still worried, unable to guess what big move Amazon will make next. So why is there this large-scale sweep?

Some sellers speculated whether it was related to the earlier video verification? Because the second review email sent by Amazon this time was no different from the previous one, and the content was "According to Article 3 of the Amazon Business Solutions Agreement, your Amazon account has been deactivated." Sellers who fail the video verification will be subject to a second review or banned from selling. When the sellers tried to submit the second review materials, they were directly rejected, which shows how strict Amazon's review is.


In addition, Amazon’s second-instance action this time is not accidental. In addition to the requirements for second-instance and video review, Amazon also launched a business scope review email.

02

Amazon frequently sends business scope review emails


Although I have not received any emails regarding video review, many sellers have recently received emails regarding business scope review. The emails state:

Please confirm that in your Amazon Seller Central account, the products and categories you intend to sell are represented by items, and please make sure that your company is allowed to sell online.

If the products you will sell in your Amazon seller account do not match the business scope of your existing business license, please go to the local Industry and Commerce Bureau to apply to update your company's business scope to match the product categories you plan to release on Amazon.


Amazon reminds that sellers can make changes to their business scope, for example, adding "e-commerce" or "conducting business activities through the Internet" .

Sellers who have received relevant review notifications need to change their company’s business scope. If the change takes a long time, they can send an email to Amazon to explain the situation and request an extension of the review period.


A method suggested by sellers is that if there is no relevant business scope, you can go to the Industrial and Commercial Bureau to modify it and apply to add the business license scope. When registering a company at the beginning, you also need to pay attention to the company's business scope to avoid more trouble in the future.


03

Products without a unit price will not appear in the listing search results


Recently, Amazon released the latest announcement in the seller backend:


Starting March 31, if a product listing does not provide or display the unit price of the product, it will not appear in the search results. This regulation applies to multiple sites including the UK, Germany, France, Italy and Spain.


This indicates that for all products that are subject to this regulation, sellers must add the "unit price of the product" data, whether they are creating a new listing or in a listing that has already been posted for sale.


However, this regulation does not apply to all product categories. It basically covers products that are "sold in multiples", including baby products, food, health products, personal care products, beauty products, pet products, alcohol, and cleaning products.



In addition, sellers can find such listings that are hidden due to non-compliance with the new regulations on the Fix Your Product page and modify the listings to add the "product unit price" attribute.


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