In the traffic monetization industry, the most common operation is batch operation, such as the early Taobao store group and JD store group, the most popular Pinduoduo store group in the past two years, and cross-border e-commerce companies are also playing with Shopee store group and Amazon store group. When an account is tested and confirmed to be able to bring in traffic, the next step is to add equipment and increase traffic. 0 1 Preliminary testing The first step for a small player is to run the first account : understand the account flow control mechanism, the advantages and disadvantages of methods to break the flow control, how to set up the environment, how to build a ladder, register an account, where to find works, how to edit quickly, and how to make ordinary works get a lot of views by changing the theme. This is the first step, to master an account, familiarize yourself with the rules of the platform, and understand what it likes and dislikes. Recently, some friends still keep asking why there are no plays. Most of them are due to the works. How to create a hit work? The answer is to spend more time. 0 2 Equipment preparation Today I will only talk about the small players. The big players had already set up their computer rooms overseas last month. Once they set up, they would run thousands or tens of thousands of mobile phones. It is all technical work. I will talk about this later. Small players can run dozens or even hundreds of accounts with 30 or 50 mobile phones. It is also OK to do a certain vertical category. First, we need to solve the account problem. Now everyone recommends corporate email. Tencent corporate email is free. One company license can bind one domain name and set up 50 email addresses. The disadvantage is that each employee account needs to be activated by mobile phone or WeChat. The solution is relatively simple. One ID card and one operator can handle five mobile phone numbers, and one person can handle 15 mobile phone numbers. Of course, it is easier to invite friends to bind their WeChat accounts. In addition to Tencent, there is also Alibaba Enterprise Mailbox, which is also free. NetEase Enterprise Mailbox currently does not seem to have a free version and needs to be paid. The advantage is that employee accounts do not need to be bound and activated. Next, we need to solve the network problem. It is troublesome to set up a ladder on each mobile phone. It is recommended to use Baidu or Taobao Merlin router. Then there is batch downloading of works. At present, there are mature free batch downloading and watermark removal tools on the market. You can batch download to your computer according to the videos and account homepages you specify. At present, they only support Windows computers, and Apple computers need to install mirrors. After downloading, there is also paid batch processing software that can achieve cutting off the head and tail, mirroring, filtering, changing speed, etc. The functions are all customized and developed specifically for Tik Tok. It can only be said that domestic technology experts are too fast. Download and process the works on the computer, and then use Aisi Assistant to drag and drop them to each mobile phone in batches. Then upload them to Tik Tok on the mobile phone, add text, choose background music, edit the title, and choose a cover. This part is more labor-intensive, but it is indispensable and it is recommended to spend more time on it. Text is the most important tool for sublimating the content of ordinary works. Originally, it was a group of ordinary dogs and cats. You add a text asking how many dogs appear in the video? This is a big deal, and the comment area will be in a fight. The video may have only one or two thousand views before, but after adding a sentence, the comments will be several thousand, and it is easy to reach a million views. The importance of background music is beyond words. The rhythm of the music should match the plot. The title and cover also play a role in sublimation. And using the title to guide users requires energy and creativity, which cannot be replaced by machines. 0 3 Direction suggestions In fact, the cost of using Tik Tok is very low now. You can register an account with your email address. A domain name can cost a few dollars a year, and commonly used ones can cost 20 to 30 dollars a year. Merlin router, Asus brand, costs 800 RMB, and nodes cost tens of RMB per month. The main expense is the mobile phone. Today, a friend shared that he uses a second-hand mobile phone, which costs 200 to 300 RMB. Now is the traffic bonus period. We can test out a traffic destination and then batch it . When choosing a direction, it is recommended to avoid big players. The disadvantage of big players is that their computer rooms are overseas, with high management costs and high labor costs. They are not good at attracting traffic through wisdom and creativity. Therefore, spending more energy and testing more interesting ways to play is the core of competing with big players. What content should be produced? Let's go back to my previous suggestion: target customers based on the product, and determine what content to produce based on the customer. |
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