For cross-border e-commerce sellers, the quality of product selection determines the success of their business. In order to solve the problem of sellers' difficulty in product selection, we launched this product selection series, carefully selecting the top 10 products that are most worth investing in from 10 categories, to provide sellers with a direction for product selection. Are beauty product sellers still thinking about what products to sell? Here are some popular beauty products that sellers can refer to and use to increase their store sales: 01 False eyelashes have been popular for several years, and this trend will continue. Google search trends show that the number of searches for fake eyelashes has been steadily increasing. False eyelashes have become a must-have product in most makeup looks. Searches for magnetic eyelashes hit an all-time high in August 2017 and have continued to grow since then. Instagram is a major platform for promoting beauty products. Sellers can work with beauty bloggers to promote their products. Or, a more long-term strategy is for sellers to set up their own accounts and post product pictures and videos, thereby reducing advertising costs and building their own audience. 02
Instagram is full of posts about nail art, especially shimmer nail polish . If sellers want to get a piece of the pie, it is recommended to purchase such products for sale. One of the best ways to make your products stand out on Instagram is to use carousel ads , which contain multiple images or videos and are perfect for showcasing beauty products. Carousel ads often appear in Instagram’s Search & Explore section to increase exposure.
03 wig
Google search trends show that the number of searches for wigs has been rising. Many people choose to wear wigs instead of hair extensions because wigs are less harmful to the hair. Sellers can provide different types of wigs, such as those for cosplay. Wigs can be the main business of the seller. To promote wigs, sellers can publish blogs on related topics to attract users. There are many keywords that can be used, such as hair wigs, which has a monthly search volume of 27,000 times. 04 Google search trends show that the search volume for blackhead removal has skyrocketed since April 2017. Beauty product sellers can add pore cleansers as complementary products to their stores. The best way to sell pore cleansers is to optimize for search engines. With 246,000 searches per month for blackhead removal , you can create content around the topic and run retargeting ads to showcase your products. You can also create search ads to find your ideal customers. Sellers need to note that this product is not an impulse purchase product, and consumers will conduct various search investigations before purchasing, so Google ads and SEO optimization are the most suitable marketing methods for you. 05
Makeup brushes have always been popular, with a variety of styles for consumers to choose from, such as mermaids, etc. Makeup brushes are a timeless beauty product, and travel makeup brushes add a new selling point. There are more than 300,000 searches per month on makeup brushes , which is very popular among a wide audience. Due to trends, designs and styles of a particular period will be particularly popular. If you sell new makeup brushes, you can use Instagram or Facebook marketing. For more classic products, you can use Google Ads. 06
Modern people have problems with their cervical spine because they often look down at their phones and computers. Therefore, the search volume for posture correctors is also growing rapidly. To market this product, sellers can create a video and post it on Facebook or Instagram. The target audience is mobile phone users, so sellers can highlight that the product can solve their problem of incorrect posture when looking down at their phones. 07
Sleep is important, but it is not pleasant if your partner snores in your ear all night. With anti-snoring devices, the frequency of snoring can be reduced, allowing everyone to sleep peacefully. According to a survey, 40% of men snore and 24% of women have this problem. The monthly search volume for snoring reaches 135,000 times. The search volume for stop snoring is also 405,000 times. Snoring while sleeping is definitely a problem that people want to solve. Sellers can invest in keyword ads, such as “stop snoring,” to attract audiences. 08
Back massagers can relieve muscle pain and help the body relax. There are 246,000 searches for back pain each month. Although a back massager cannot cure pain, it can relieve the customer's discomfort. Sellers can create ads targeting keywords such as low back pain to promote their products. Since the pictures of this product are not that attractive, it is recommended that sellers shoot a video of the product functions to help users understand how it works and entice them to buy it. 09 Neck pillow
Like back massagers, neck pillows can help relieve discomfort from looking at your phone or computer. There are 165,000 searches for neck pain each month. To promote this product, sellers can create articles and videos detailing the benefits of the neck pillow. The target audience for the ads can be those who play with their mobile phones. 10
There are several types of face massagers, which can massage the nose, chin, cheeks, etc. Face massager has 49,500 searches per month, proving that this product is indeed popular. Sellers can create search ads for keywords such as facial massage, and you can also make a simple video to show its use. Or cooperate with beauty bloggers and let them recommend your products. |
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