In April of this year, the smooth implementation of the US government’s $1.9 trillion COVID-19 relief bill stimulated the growth of online consumption and allowed many sellers to experience the joy of booming orders.
However, the good times did not last long, and this rescue plan collapsed halfway before it could complete its mission of saving the American people. The epidemic is urgent again It is learned that the U.S. epidemic unemployment benefit program will end in early September, when 7.5 million Americans will lose their relief benefits. Cross-border navigation unemployment assistance program terminated, 7.5 million Americans' consumer confidence may be hit? #Amazon##Cross-border headlines#Cross-border e-commerce video account It is reported that this temporary unemployment subsidy program was implemented at the beginning of the epidemic to provide subsidies to some people who did not meet the conditions for receiving regular unemployment benefits. Among these people, many recipients currently rely on epidemic unemployment subsidies to live. After the end of the program, they will lose these subsidies. In the past few months, 26 state governments in the United States have chosen to terminate the epidemic unemployment benefit program early, causing 4 million Americans to lose their benefits several months ago. The previous distribution of relief funds has greatly stimulated the purchasing desire of the American people, which has brought a lot of benefits to sellers to a certain extent. However, some sellers are worried that the termination of this subsidy program will have a negative impact on consumer confidence. At the same time, the epidemic situation in the United States is not optimistic. The latest data shows that the average number of newly confirmed cases of COVID-19 in the United States exceeds 100,000 per day, and this growth rate has returned to the peak level six months ago. A senior US public health official said that the US epidemic control is "failing." The long battle with the epidemic in the United States, coupled with the suspension of unemployment benefits, has made the consumption level of the American people a mystery, and whether sellers can return to the peak season remains to be discussed. Seven brands were banned one after another Another seller is rushing to clear inventory With the wave of account bans at the front being as fierce as a wolf or a tiger, and the weak performance at the back being suffocating, the days of some Amazon sellers have been filled with misfortunes recently. The ones who are most affected by this platform cleanup are the brand sellers who were shot dead by Amazon. The ban on brand stores is like having their fate strangled by the throat. The probability of recovering the frozen funds is very small, so sellers have to clean up their inventory to recover some of their losses. Previously, a seller revealed that a product that was selling well in a certain South China City was being cleared out on a domestic shopping app, and then the popular seller fairwill, which was blocked, was also revealed to be conducting a clearance sale at super low prices. Even big sellers are overwhelmed, and small sellers who are blocked are also struggling to survive. Recently, another seller posted: "Unfortunately, we are one of the companies whose accounts have been blocked, and seven or eight brands of all sizes have been blocked in a short period of time. Now our daily sales have dropped to a negligible level. The reality is that the company is on the verge of bankruptcy." ▲ The picture comes from Zhiwubuyan The seller said that there are still various inventories in domestic warehouses, mainly home furnishings, clothing, pets, and luggage. The inventory quantity ranges from a few hundred to a few thousand pieces, and almost all products and packaging have logos. Currently, the seller is urgently seeking channels to clear domestic inventory. "Regardless of cost, cutting off limbs in search of a glimmer of hope" - these words reveal the seller's helplessness and anxiety. Layoffs, bankruptcies, and inventory clearances have been a frequent occurrence in the cross-border circle in recent days. Many brand sellers have even been unfortunately linked due to store authorization and have suffered fatal penalties from the platform. Brands are punished collectively Multiple seller accounts were blocked one after another Recently, a seller posted that due to the brand authorization linking the account, all of the company’s accounts were blocked. ▲ The picture comes from Zhiwubuyan To sum up, the two brands of the seller's company are authorized to almost all stores, and some authorized stores have been closed one after another recently. Therefore, the seller speculates that this is a brand-related incident. The explanation given by another seller was also very vivid: probably the store was not vaccinated and was cross-infected by the brand. Now all the stores are classified as dangerous stores and isolated. The official recommendation is that these stores be cremated on site, but the poster still wants 919. I don’t think it will work!
In addition, the seller added that all the blocked stores received performance warnings for violating the review policy. In other words, because a store was judged by Amazon to manipulate reviews, the related stores authorized by this brand also suffered joint punishment from Amazon. However, some sellers also stated that the reason for the above situation was that the main store was closed, causing the brand of the authorized store A to suffer. This situation has also happened to other sellers, who also expressed empathy for the experience: "There are quite a few brand-linked incidents that I have encountered around me. There are also some sellers who only have a single account or several accounts linked to them, and other brand-authorized or brand-registered accounts or sites have not been affected." Some sellers have also proposed several ways to avoid this situation: 1. Check the brand authorization status in your account. Click "User Permissions" on the brand registration page to see the brand's registration and authorization status in other stores. Confirm how many accounts the brand has authorized. If there are multiple accounts, it is recommended to cancel the authorization relationship and follow the cancellation registration process. 2. Brand Isolation Amazon sellers are best to have one store and one trademark . Do not cross-authorize brands to save trademark registration costs. Avoid one person holding multiple brands, or one brand authorizing multiple stores to reduce the risk of brand association. If there are multiple stores, you can register multiple trademarks or purchase R trademarks for record. After experiencing the storm of this platform transformation, the fate of sellers of all sizes seems to be rewritten. Next, sellers will face multiple challenges, including changing platform policies, interrupted supply chain loops, and skyrocketing logistics costs. The business environment is becoming increasingly complex and industry competition is becoming increasingly fierce. How can Chinese sellers go against the tide and stand out? The answer lies in the "2021 Ten Million Cross-border E-commerce Seller Empowerment Summit" of Leading Star ERP. Important guests and epic sharing will help you break the puzzle of the current weak performance. There are three highlights of this conference: - Big names gathered to discuss cross-border trends
- Benchmark sellers, a collision of diverse wisdom
- High-end circles, interactive banquet
▲ Swipe left and right to view more guests What are you waiting for? On September 10, Lingxing ERP will join hands with many industry leaders to invite you to discuss solutions and set sail together! ▲ Scan the QR code to participate immediately
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