Halloween has just ended, and the Black Friday sales are about to begin. The tight pace of preparation for the peak season has made sellers work hard, but in the face of the strong desire for explosive sales, all obstacles are nothing but "sweet" troubles.
However, things did not go as planned. While the sales of big sellers continued to rise, many sellers did not see any signs of the peak season and were speechless facing the order curve that was as flat as an electrocardiogram returning to zero. "Orders have indeed doubled in November, from an average of 1 order per day in October to 2-3 orders per day now, which is a huge leap forward." "The average daily order doubled from 1 to 2, ACOS doubled from 25% to 50%, and the boss's voice increased from 50 decibels to 100 decibels. It feels pretty good, everything has doubled." Recently, Amazon has started to charge storage fees, and the high fees that double during the peak season are a heavy blow to sellers. Some sellers also said that the storage capacity limit is the ultimate war criminal, and they are powerless to prepare for the peak season. Of course, there are also optimistic sellers who believe that orders will surge on Black Friday, so sellers don’t need to be too discouraged. Amazon seems to have heard the sellers’ voices of eagerly waiting for a surge in orders, and recently the European site introduced a new FBA policy to relax the replenishment restrictions. Amazon adds extra capacity as restocking restrictions easeRecently, Amazon Europe released an announcement to update the FBA logistics policy for sellers to help them prepare for peak season sales. Amazon said in the announcement that as sellers' logistics needs continue to increase, Amazon has improved storage efficiency and increased the capacity of its operations centers. In 2020, Amazon invested heavily in expanding its logistics network area. In 2021, Amazon opened more than a dozen new distribution centers in the UK and the EU. Seven of the new operation centers have started operations on September 6, 2021, including BGY1, MXP6, MUC3, EMA3, NCL1, MAD7 and POZ2. As it is the peak season, the logistics problem of supply and demand continues to intensify. For this reason, Amazon has added additional FBA capacity and increased replenishment limits, which is also conducive to the timely warehousing of sellers' shipments. It is reported that in the past few weeks, the replenishment restrictions have been relaxed, especially in September, when the amount that can be issued has increased significantly. During this peak season of demand, many sellers are facing logistics delays and difficulties in warehousing due to supply chain crises, shortage of transportation capacity and other issues. Now, the introduction of this wave of new policies by Amazon will help alleviate the restrictions on shipping and replenishment for European sellers to a certain extent. However, some sellers pointed out that the introduction of this new policy does not actually help them solve the problem. Some sellers still have no change in the replenishment limit, and some sellers said that although the replenishment limit has been increased, the storage capacity has remained the same, and the excess inventory is still unable to be stored. At present, there is still much controversy as to whether this new policy can effectively solve the urgent needs of sellers. It is also recommended that sellers regularly check the inventory situation, clean up redundant inventory in a timely manner, and prepare countermeasures for the peak demand period during the peak season. In addition to Amazon's policies for the peak season, the country's increasing support for cross-border e-commerce in recent times is also worthy of sellers' attention. Cross-border navigation , the highest reward is 5 million yuan! Shenzhen officials are accelerating the development of cross-border e-commerce #Amazon##Cross-border headlines#Cross-border e-commerce video account ▲ Video account focuses on cross-border navigation With a maximum reward of 5 million, Shenzhen once again introduces policies to support cross-border e-commerce!Not long ago, the successful implementation of RCEP brought many favorable signs to cross-border e-commerce. Recently, good news came again: Shenzhen Municipal Bureau of Commerce issued a notice on applying for the 2021 e-commerce innovation and development support plan, cross-border e-commerce professional service reward project, and cross-border e-commerce customs clearance supervision site service reward project. ▲ The picture comes from the official website of Shenzhen Municipal Bureau of Commerce This incentive policy is mainly aimed at the following projects: 1. Cross-border e-commerce professional service reward program (1) Serving more than 50 cross-border e-commerce enterprises and having cross-border e-commerce professional service business revenue of no less than RMB 10 million in 2020. (2) The annual growth rate of cross-border e-commerce professional service business revenue in 2019 and 2020 shall not be less than 20%. (2) A reward of RMB 1 million will be given to qualified enterprises. (II) Cross-border e-commerce customs clearance supervision site service reward project (1) Promote the improvement of the city’s cross-border e-commerce customs clearance nodes, support the optimization of services at customs clearance supervision sites, and enhance Shenzhen’s cross-border e-commerce import and export customs clearance service capabilities. (2) Three cross-border e-commerce regulatory sites with better operations will be awarded RMB 5 million, RMB 3 million, and RMB 2 million respectively. The cumulative number of awards for a single site shall not exceed 3 times within 5 years. It is learned that in order to accelerate the development of the cross-border e-commerce industry, the Shenzhen Commerce Bureau has introduced a number of support policies for different projects this year. As early as August, relevant financial support work was carried out. For enterprises that carry out cross-border e-commerce business through independent station channels, each project will receive 2 million yuan in funding, up to 3 million yuan. Nowadays, the development of independent sites is in full swing. The flexible operating model and lower risk factor than third-party platforms have attracted many sellers to join the market. At the same time, it has also attracted the attention of the government, which has continuously strengthened its support. Of course, although independent websites have become a new trend, for many sellers, this new track is an unknown and unfamiliar field. Many sellers are discouraged because they are not familiar with the specific operation model. In order to help sellers gain a deeper understanding of the new trend of independent websites, Youzan AllValue held an exchange conference to escort sellers on their overseas journey. On November 28 , the "Youzan AllValue Independent Station Practitioner Conference" will be held in Hangzhou . Focusing on "brand" and "traffic" , we will invite well-known "overseas practitioners" in the industry to have a dialogue and discuss how to help Chinese brand merchants accelerate their growth in the international market. To register for the event, please contact: 13556193423 (same number on WeChat) . As the government continues to increase its efforts, whether it is to deeply cultivate third-party platforms or flock to independent sites, more development opportunities will be available.
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