Amazon is in constant trouble, and a large number of sellers frequently lose their shopping carts...
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After Member Day, many sellers reported that their sales and profits had declined significantly, and some sellers were even almost in a state of stagnation. Sellers who originally wanted to achieve a sales turnaround after Member Day also received a series of "orders cut in half". It is really true that there is no worst, only worse. "July was pretty good. The main hit was no single. It wasn't a cut in half, it was a cut from the ankle upwards." "The work is much easier now, and there is no need to ship anything." "Sales have been very unstable in the past two months, especially today, when they plummeted." "I saw someone say that Amazon's overall traffic fell by 30% in the third quarter. It's obvious that the number of orders during the Spring Festival promotion has dropped significantly. I even encountered a store that was selling at a 50% discount. The overall number of orders is completely incomparable to last year." The title is the place with the highest weight of Amazon links. As a qualified operator, you must do your best to write a good title. Generally, sellers should not only follow the above title rules when writing titles, but also have a universal formula. It is as follows: Brand name + core keyword 1, function word/characteristic word/attribute word + core keyword 2, modifier word + core keyword 3 But recently, many sellers have discovered that the brand words have been removed from the titles of their links, and now all the brand words that were placed in the first place are gone! At first I thought my link had been spoofed, but after communicating in the seller communication group I found out that more than one brand word had been removed, and it was said that the top brands would be retained. Of course, one of the reasons why Amazon does this is that it thinks that the brand effect of small and medium-sized sellers is not high and there is no need for them to occupy the first place in the title. If this is really the case, should sellers take the initiative to delete brand words? According to the sellers, they encountered a difficult problem: the shopping carts of all the product links under their accounts, whether they were shipped by themselves (FBM) or Amazon Logistics (FBA), disappeared without any warning. Some analysts said that Amazon seemed to be intentionally using the shopping cart to compare prices with other platforms. This made industry insiders very worried that if Amazon sellers also sold goods on Temu, would the platform also add Temu to the price comparison system, and in this case Amazon's shopping cart might be lost. Recently, the incident of lost shopping carts has been repeated and is troubling a large number of sellers. One seller said that his shopping cart was lost again. This problem occurs every two months. He contacted the customer service department and was told every time that the problem had been reported to the leadership department and would be fixed immediately. However, such problems continued to occur repeatedly, seriously affecting the store's sales. According to relevant sources, in the past few weeks, more than 30 sellers have complained about lost shopping carts on the Amazon forum alone. Some sellers have reported that their product sales have dropped by about 90% . The product's daily sales are usually around $1,300, but after the shopping cart was lost, the product's daily sales fell to $40-100. In addition, another seller said that his sales in May and June had already exceeded those of last year, but after the shopping cart was lost, his sales dropped by nearly 80%. Generally speaking, there are several situations in which shopping carts are lost: 1. Check the supplier's price. If the price of your product is higher than that of the supplier, it may cause the shopping cart to be lost. 2. Check whether the product has been copied by others and check the copycat sales situation on the entire site. 3. The product price is not competitive. Go to other platforms to see if there are products that are priced lower than yours. 4. For platform system issues, you can open cases continuously and transfer them to the internal team for resolution, or use templates to refresh. At present, there are two main reasons for shopping cart loss: one is that other platforms have lower prices, and the other is that Amazon’s own system has problems and cannot capture them. At present, these two reasons are more common. If you cannot solve them by opening a case, sellers can try to reduce the price to a certain level, restore the shopping cart, and then slowly raise the price after a period of time. |
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