The most comprehensive answers to the most frequently asked professional questions in Amazon interviews

How to promote products--probability of being asked 100%

How to advertise--100% probability of being asked

How do you find keywords? - How to layout keywords with a 90% probability of being asked

How to determine product selection

How to analyze advertising data

Question: How do you determine if a product is worth promoting?

answer

1) First of all, the product quality is excellent, has strong selling points, does not infringe or has patents

2) Amazon competitor data analysis confirms that there is an opportunity to reach a certain position;

3) Use tools and Google Trends to determine that the market share is sufficient and within the promotion cycle; 4) The product has differentiated selling points and is not a homogeneous product;

5) Sufficient supplier support and stable delivery time;

6) Convenient transportation, and different first-leg modes have sufficient profits;

Question: How to promote products?

Occurrence probability 100%, professionalism 100%, importance 100%
This question is both professional and broad. It would take a long time to finish it. A summary only takes two or three minutes. Generally speaking, interviewers say that a summary with some details within a few minutes is enough. Just a summary will make people think that you only know the theory but not the practice; and if you go into too much detail, it will waste time and people will try to trick you into giving your experience.

1. Intuitive perspective:

a. Title is the main source. The title is short and the keywords are clear at a glance. Use Excel to list the keywords in which position;

b, 5 points, this requires you to use some tools and computers to count the high-frequency words that appear;

c. A+ picture description. A good A+ picture does not have many words, so the words will stand out.

d. The rest are description, review, and QA, which will all contain words, so you have to check them all;

2. Data and tool perspective

a. Generally, some ASIN reports are purchased from third parties such as service providers to analyze the keywords and advertising words of competitors. b. Download keyword reports through auxiliary tools such as H10 and SellerSprite to track keyword situations

C. Through tools such as Magic Words, Google Trends, etc.

Fourth, advertising. Actually, for high-quality products, 93% of the keywords are determined before they are put on the shelves for promotion. Even if they are changed later, the percentage is still very low. So I personally think that the method of layout of keywords through advertising words is unreliable, although many companies use this method.

Basically, through the above four aspects, the keywords are basically determined. Please forgive me for not thinking of some of them at the moment. I will update them below when I think of them. The rest is the layout issue;

Question: How to layout keywords?

answer

Combined with question 1, the method of finding keywords, determine the probability of each keyword obtaining weight, estimate the input-output ratio, etc., determine the first, second and third levels of keywords, and then determine which keyword is placed: where to put it in the title, which ones are repeated and which ones are placed in the five points, and which ones are placed in A+; I feel that the answer to this question is a bit pretentious; generally speaking, according to the method of writing listings, put 2-3 main words in the title, and the rest are placed in the five points (also in order), A+, description, review and QA; I don’t have the habit of burying words in st, so I can bury them;