Seize the 2022 wedding boom "business opportunity"! Check out the latest hot search trends for wedding supplies on Etsy

It is learned that according to foreign media reports, 2022 will usher in the peak wedding season, and wedding trends are also quietly changing. The traditional wedding model is no longer popular, and weddings have become an opportunity to express oneself. Take a look at the latest hot search trends released by Etsy and get the opportunity to make a big order of wedding supplies in the Year of the Tiger.

Based on Etsy’s search analysis of 96 million consumers worldwide, we focused on searches for wedding items that saw the biggest increase over the past three months compared to the same period last year. Below are the latest trends from our analysis.

Wedding dress style

Today's women are more focused on expressing their individuality, from the color of wedding dresses, accessories, unique items are different from the traditional. Princess dresses, mermaid dresses, bohemian style dresses are gone, brides are creating their own style by shortening the skirt, choosing unconventional colors or redesigning bridal accessories.

Many are opting for unique styles, with a growing interest in mini wedding dresses, shorter veils, bell sleeves, floral prints and styles inspired by the 60s and 70s. Regencycore styles from the Victorian era are quickly becoming the preferred aesthetic for consumers’ weddings.

According to Etsy, puff-sleeved wedding dresses will be particularly popular this year, with searches up 93% in the past three months compared to the same period last year, as will pearl veils (+78%). In addition, searches for long gloves have skyrocketed 121% in recent months.

Colors and bows

People are going bolder and brighter with their wedding colors. In the past three months, searches on Etsy for colorful wedding items have increased significantly (+327%), and this trend is even having an impact on engagement ring choices.

The same trend is also happening with diamond colours, with rubies (+249%), emeralds (+105%) and, to a lesser extent, sapphires (+12%) becoming popular.

Additionally, brides-to-be appear to be looking to reconnect with a more glamorous, sophisticated style. This is reflected in the enthusiasm for bows, which have increased in searches for both wedding dresses (+51%) and accessories for brides and bridesmaids (+114%).

Overall, wedding trends for 2022 will also be marked by a growing interest in the 1960s, with shorter hemlines and slip dresses reflecting the desire to escape the constraints of the pandemic.

Editor ✎ Xiao Zhu/

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