It is learned that after the outbreak of the war between Russia and Ukraine, the demand for Ukrainian-related products on Amazon has skyrocketed, with American buyers purchasing the most. The search volume and sales of Ukrainian-related products on Amazon's US site have both increased dramatically. According to JungleScout, keyword searches for “Ukraine” on Amazon have increased 123% over the past 30 days, while searches for “Ukraine flag” have increased 873% and “Ukrainian flag” has increased 592%. Sales of Ukrainian T-shirts on Amazon increased 385,027% from February 24 to February 28, 2022, compared to the same period last year. Sales of Ukrainian flag-related items increased 27,933% compared to the same period in 2021. According to JungleScout, sales of Ukraine-related hoodies, stickers, and sweatshirts all increased by more than 10,000%. According to JungleScout, the most popular items on Amazon include Ukrainian flag stickers, Ukrainian flag banners and Ukrainian flag pullover hoodies. "Open support for Ukraine has translated into increased purchases of Ukrainian flags and apparel, and it's difficult to predict how long the surge in purchases will last," said Michael Scheschuck, chief marketing officer at Jungle Scout. "Consumers will continue to show support as long as this conflict continues." According to a recent CNN poll, 83% of Americans support sanctions against Russia, and most Americans believe that Russia is on the wrong side. As the United States, Europe and other countries around the world increase sanctions on Russia, American companies are also taking their own measures to support Ukraine. For example, Apple said it would stop selling its products in Russia, and Snapchat recently said it would stop all advertising sales to Russia, Belarus and Ukraine. Editor ✎ Xiao Zhu/ Disclaimer: This article is copyrighted and may not be reproduced without permission. |
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